The C-Suite has moved on from "Are you experimenting with AI?" Now they're asking, "What results can you show me?"

Most comms teams don't have a strong answer yet. And the numbers explain why. 66% of organizations use GenAI. But 95% of pilots fail to deliver meaningful ROI, and 42% of companies have already abandoned at least one AI initiative entirely. The gap between AI ambition and AI execution has never been wider, and Communications leaders are uniquely positioned to close it.

This session changes that.

AI strategist and former AWS comms leader Sara Miller breaks down what it takes to move a comms team from "we're experimenting" to "this is how we work now," using the same frameworks and methodology she brings to enterprise consultancy engagements, built specifically for communications leaders who are ready to move from experimentation to execution.

Watch the video promo

What We're Covering:

• Where AI Actually Stands for Comms: An honest look at the landscape right now, what's working, what's not, and where the biggest opportunities are for communications teams specifically.
• Scaling Brand Voice with Confidence: How to keep your messaging consistent when ten different people across your organization are using AI to write on behalf of the company. This is where governance becomes a competitive advantage.
• The Art of a Great Prompt: High-level prompt framework built specifically for comms work, like crisis simulation, executive ghostwriting, and rapid content distribution.
• Building AI Habits That Stick: There's a difference between knowing AI matters and using it every day. This section covers practical AI habits and resources that move your team from experimentation to a true "AI-First Mindstate."
• Measuring ROI in Language Your CEO Cares About: A straightforward framework for tracking time saved, cost avoidance, and output consistency, translated into business language that earns investment and earns you a seat at the table.

About Sara Miller

Sara Miller is a practitioner-turned-strategist and the founder of SB Miller Comms. She spent 20+ years leading communications inside some of the most complex organizations in tech and professional services, including nearly six years at Amazon Web Services, with leadership roles at Hitachi Vantara, IHS Markit (now S&P Global), and CH2M (now Jacobs). She's led C-Suite executive and internal communications, IT transformation programs, AI adoption frameworks, and enterprise change management initiatives that moved teams from tactical execution to strategic impact.

Sara created what she calls the "AI-First Mindstate," a five-step methodology that takes teams from brainstorming problem statements to standardizing and scaling prompts, agents, and workflows, with human judgment built into every step. Her philosophy: AI can draft the message, but it can't read the room. That's the comms professional's value, and that's what she helps leaders prove. Outside of work, this former tennis player, now pickleball enthusiast, finds her peace drinking matcha lattes, traveling, and exploring Colorado's beautiful outdoors when she's not serving as the Uber driver for her two busy teenagers.

By Mia Linder – Ann Wiley, owner of Wylie Communications, loves to read. “I think if I could have found a job where they just let me read, I probably would have done that,” she says.

But the closest thing to reading? Writing.

Wylie was captivated by English literature during undergraduate studies at Kansas State University. She enhanced her skills by obtaining a graduate degree in journalism from the University of Kansas.

By Kaylee Holland - Growing up in a small rural farming town about an hour and a half from Philadelphia, I had little exposure to professional communications organizations beyond what I learned in the classroom. So, when I received an email from my professor announcing an internship opportunity with IABC Philadelphia, I was unsure what the organization was or what it could offer me. I had never heard of IABC before, and I questioned how it would be relevant to my future career. However, after spending just a few minutes researching IABC and its mission, I quickly realized how valuable this opportunity could be—especially as a young, aspiring communicator preparing to enter the professional world.

An interview by Kaylee Holland -

Q: What drew you to storytelling as the core of your work?
Rob Biesenbach explains that storytelling has always been embedded in his career as a communications and public relations professional. However, his passion intensified in the early 2000s when he began taking improv and sketch comedy classes at Second City. “That just was so mind-expanding and enriching,” he says. “It really deepened my understanding of storytelling and my passion for it.” Through that experience, Biesenbach realized that storytelling principles drawn from performance could be applied to help people communicate more effectively in professional settings.

Sometimes it’s not what you say but how you say it.  B2B marketers often learn this the hard way … if we learn it at all.

The truth is, you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat.

In this short, example-stuffed webinar, discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs.

You’ll see the common, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it. 

Watch the promo video

Takeaways:

• The easiest and most overlooked way to increase revenue (7x more effective, says the B2B Institute)
• The misconception about your audience that costs you sales—and makes you look LESS intelligent
• The simple way to rewrite a headline that’s proven to boost engagement up to 140%

About Nancy Harhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness.

Check out her recent book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award, the NYC Big Book Award, the AMA Leonard L. Berry Marketing Book Award, and several other accolades.

By Kaylee Holland: After a few uncertain years in the job market, 2026 is shaping up to be a promising year for communications professionals—and Brooke Kruger couldn’t be more excited about it. As the founder of KC Partners, a firm specializing exclusively in communications recruiting, Kruger has had a front-row seat to the ebbs and flows of hiring across agencies, corporations, startups, and venture capital firms for nearly two decades.

by Kaylee Holland - Most organizations see innovation as complex, time-consuming, and reserved for a select few. But according to innovation strategist and author Carla Johnson, that belief is exactly what’s holding companies back.

By Kaylee Holland - The Philadelphia Chapter of the International Association of Business Communicators is proud to announce the appointment of Rashi Iyer as its new chapter president starting January 1, 2026.

by Katrina Hook - As Senior Vice President of Corporate Communications at Radian, Rashi Iyer leads a wide-ranging portfolio that includes corporate and business PR, executive communications, crisis communications, philanthropy, and more. Her work not only shapes Radian’s narrative but also strengthens the company’s connections with stakeholders at every level.

by Kaylee Holland - In the murky realm of artificial intelligence, the question remains: Should we fear its power or harness it for good?

Rebecca Bultsma knows that for some, using AI models can spark unease—but she also sees its immense potential. Drawing on over 16 years of strategic communication and public relations expertise, she is an internationally recognized communications professional and a sought-after AI trainer, speaker, and consultant, dedicated to helping others harness AI’s power for good.

By Kaylee Holland - The ability to negotiate, persuade, and influence others is essential for success in business communications. Understanding the psychology behind these abilities can set you apart from your peers by applying the tactics and seeing improvements in reaching your professional goals.

by Katrina Hook - The power of AI is infiltrating nearly every element of daily life. What does this mean for the communications industry?

Matt Russell, Principal Business Analyst at Mayo Clinic, advocates for riding the generative AI wave.  “Generative AI tools can help you work smarter, not harder, and if used correctly, can help you do your best possible work,” he says.

by Katrina Hook - Nancy Harhut started her career in a marketing agency. Working on campaigns for various companies got her thinking: What gets people to say yes? “I’ve had a long-term interest in why people do what they do, and how we can make the most of that influence,” she says. “When we sent something out into the world, we wanted people to read it and respond.” Years of research later, Nancy has five tips and tricks to maximize your influence on your audience.

by Katrina Hook - As the world changes, communicating effectively requires empathy and understanding. Communications strategist Arlene Amitirigala is a film believer that mindfulness, self-awareness, and listening are the keys to compassion.

by Sophia Pasquariello - Meet Bill, a longtime member and leader within IABC Philadelphia, whose dedication to the organization has helped shape its success over the years. Whether serving as chapter president, mentoring fellow communicators, or contributing to key projects, Bill has been a key figure in ensuring the chapter remains a valuable resource for communication professionals.

by Sophia Pasquariello - In today’s fast-paced world, stress has become an all-too-familiar companion. But what if there was a way to manage stress, understand it, and transform how we deal with it?

By Diane Streleckis - Technology has transformed how people work from interacting more via video calls and chat (even when we’re in the same office) to having generative artificial intelligence (AI) as an assistant or even a co-worker. How has all this technology affected the human need to connect with others who can help us develop as professionals?

by Sophia Pasquariello -  Amy Ashmen, a dedicated IABC Philadelphia board member, currently serves as the national director of communications at Devereux Advanced Behavioral Health.

by Sophia Pasquariello - Everyone wants to deliver presentations that make an impact. However, even the most experienced speakers can find themselves questioning their effectiveness. Communication professionals face an additional challenge, as they’re often in the role of advising others on presenting rather than presenting themselves. Presentation expert Meridith Grundei, founder of Grundei Coaching, has insights on bridging the gap and turning good presentations into unforgettable ones.

IABC Philadelphia's president, Rick Alcantara, discusses public relations, professional development, AI and more in the October issue of South Jersey Magazine. "His number 1 piece of advice for companies looking to communicate effectively in today's landscape is to 'walk the walk.' In other words, don't just recite certain platitudes, but actually back them up by conducting business in an ethical manner."