2022 IABC Philadelphia Events

Automatically Increase Engagement and Response With Behavioral Science

(December 15, 2022) Nancy Harhut joined us to discuss how marketers can leverage behavioral science to drive customer action and loyalty.

How to Communicate About DEI and Social Justice Issues

(September 15, 2022) Kim Clark and Janet Stoval, authors of the book "The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t" joined us to discuss how companies should communicate about DEI and social justice issues.

How to Put Your Network to Work For You

(June 22, 2022) Alyssa Cox discusses how to turn networking into a strategic business asset.

Flip the Script

(May 12, 2022) Author, advocate and speaker Chelsea Austin reveals her story of labels, worthiness and refusing to be boxed in, and teaches us how to Flip the Script to finally realize the success we are meant to achieve!

Flight Lessons: Navigating Through Life's Turbulence and Learning to Fly High

(April 20, 2022) Author, leader and former Navy pilot Captain Barbara Bell, U.S. Navy (ret) discusses her experiences as an aviator and reveals how we can avoid life's turbulence and fly high.

The Power of the Modern intranet to Connect Employees

(February 16, 2022) Cheryl Ross, senior project director at Davis & Company, discusses digital workplace strategies that internal communicators can implement to make sure their employees thrive in this new hybrid workplace.

Copywriting: The Scientific Art of Storytelling

(January 13, 2022) Journalist Justin Quinn discusses best practices for writing as they relate to SEO, copy length, grammar, voice, tone, and how to craft audience-centered communications. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically.