Sponsored by IABC Philadelphia and PRSA Philadelphia 

A crisis can strike at any time and destroy your company’s operations, brand reputation and community goodwill. It could happen in a flash or bubble under the surface for months or years. Either way, you need to be prepared in advance to quickly and accurately communicate about what happened, why it happened and what you are doing to address it.

Having a crisis communication team in place is essential to your company’s survival. Designating the right spokesperson to handle public-facing communications is equally vital. On the other hand, the wrong person could exacerbate the situation 

The right person is not a one-size-fits all solution. Each crisis requires a different touch. Media trainer, and Emmy Award-winning former TV news anchor Kerry Barrett will walk you through everything you need to consider when selecting a spokesperson for your brand or client.

June 16, 2021

Noon-1:00 p.m. Eastern

Members: $10
Guests: $20
Students: $1

During her presentation, Kerry will discuss:

• How to pick the right spokesperson
• How to deliver a message to the camera
• How to handle a hostile interview
• How to anticipate what questions will be asked
• Top three mistakes

About Kerry Barrett

With over 20 years of on-air experience as a news anchor, reporter, and producer on NBC, Fox News, and, ABC, Emmy-Award winning Kerry Barrett knows what it takes to be performance ready. She has interviewed heads of state such as Janet Napolitano, financial shaman Suze Orman, and top celebrities such as Bradley Cooper, as well as prepared luminaries for debates. She has proven skills that make her unflappable and unstoppable.

Kerry Barrett Consulting provides individuals, and groups with the resources and information they need to enhance their public appearance in the best way possible.

The 2021 IABC World Conference is once again going virtual! We are excited to take advantage of the opportunities of a virtual conference, including lower registration fees, increased access to a global audience to network with, access to session recordings, and more! Join us from anywhere in the world 28–30 June.

With dozens of global speakers covering today’s pressing topics, you can expect a diverse education experience from experts who are second to none in their field.

Plus, while enhancing your communication skillset, you can also develop professionally by networking and forming connections with other attendees.

Learn more and register today at https://www.iabc.com/world-conference-2021/.