• How to Communicate About DEI and Social Justice Issues

    Once upon a time, companies stayed out of social justice and diversity, equity, and inclusion (DEI) situations. Today, customers and employees expect to be seen, heard, and valued. They expect businesses and their leaders to be transparent about DEI efforts, take a stand on social justice issues, and demonstrate how they’re making the world a better place. Misalignment between what a company says and what it actually does destroys credibility and leads to a host of other consequences, including brand reputation damage, high attrition, difficulty attracting talent, lawsuits, boycotts, loss of market share, and more. 

    DEI and social justice communications is a new and required skill set for communicators. The key to success is to embed them in your processes from the very beginning. We must acknowledge unconscious bias and learn to think and act beyond ourselves and our own limited experiences. 

    September 15, 2022
    Noon - 1:00 p.m. Eastern

    During their September 15 program, Janet Stovall and Kim Clark will discuss the why, what, when, and how to communicate DEI and social justice subjects. They'll introduce a practical tool to help companies craft DEI and social justice and communications aligned with their mission, vision, and values – consistently,  proactively,  and in ways that are powerful rather than performative.

    DEI touches every part of the organization beyond communications, from marketing to sales, human resources to technology. Social justice is no longer something that happens ‘out there, somewhere.’ The business world has the best potential to usher in change that’s long overdue – and now is the time to do it.

    About the Speakers

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    Janet M. Stovall
    DEI Pragmatist, Speaker, Award-winning writer, Social Impact Warrior

    Global speaker, facilitator, writer and consultant Janet M. Stovall helps businesses dismantle systemic inequity, especially where it intersects with race. Global Head of DEI at the NeuroLeadership Institute and founder of the DEI consultancy, Pragmatic Diversity, Janet brings deep expertise around DEI communications practices and principles that drive change and build culture in large, complex organizations. She helps leaders shape DEI visions; devise strategies to achieve them; and secure the collective buy-in and accountability needed to make them a reality. Her three TED talks challenging businesses to get serious about inclusion have 2.5 million views.

    Kim Clark
    Diversity, Equity and Inclusion Communications Educator and Consultant

    Kim Clark has focused her career on messaging, audiences and how communications shape people's experiences. Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, and leading global internal communication teams at KLA, PayPal, GoDaddy and GitHub. She is known for her ability to facilitate sensitive and yet urgent conversations to make meaningful progress in creating inclusive workplaces. She speaks at conferences, runs custom workshops, and consults with companies on all things diversity, equity and inclusion communications related. She lives in California with her two cats, two kids, and one girlfriend. 

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  • The Trust Transformation

    • Thursday, October 13, 2022 at 12:00 PM
    • Online

    Featuring Roy W. Reid, APR, CPRC, CPC

    Roy ReidTrust is the cornerstone of all our relationships and its measure goes a long way to determine the fulfillment, productivity, and profitability of any relationship. People can make meaningful and lasting changes in their family, business, and community by taking immediate and intentional steps. The Trust Transformation program provides audience members with the tools and resources to do just that.

    In this engaging program, Roy W. Reid, APR, CPRC, CPC shares the universal principles that can be tailored to cultivate and improve all of your key relationships, from personal to professional: from media, employees, bosses and even clients and prospects to family, friends and colleagues. 

    Roy will challenge the status quo regarding how you think about trust.  By the end of this program, he’ll have you thinking about trust in a completely new way.  You will come away with a better understanding about:

    • How to build real trust with the media
    • How to build trust with employees, clients and colleagues
    • What destroys trust
    • Why people don’t trust corporations and PR people today
    • We’ll also explore the findings and recommendations of the annual Edelman Trust Barometer.

    About Roy W. Reid, APR, CPRC, CPC

    “No prognosis for a positive outcome” is what most medical experts said was inevitable for Roy Reid, APR, CPRC, CPC as he lay in a coma, having suffered an acute aortic dissection in May 2019. However, his is a story of mission, medicine, and miracles, because Roy’s outcome was indeed positive: he survived and today is thriving! 

    Roy is, quite literally, a walking miracle. Today, he is sharing his personal story of transformation from acute trauma and near-death experience to a life defined by the resilience that changed how he lives and works. Today, he lives each day as if it were his last, to honor the gift of continued life and ensure his is a life worthy of that gift. His message is simple, “Count every day and make every day count.”

    Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based program to improve results by improving relationships through a more intentional focus on earning, cultivating, and restoring trust.

    Roy is a leading authority on trust, public relations, business communications and marketing, with extensive experience in healthcare. He works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust Across America/Trust Around the World.

    Roy has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He has successfully worked with leading brands, including AdventHealth, UCF, Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, and Duke Energy.

    Roy holds his Bachelor of Science degree in Business Administration.  He is an accredited public relations professional (“APR”), a certified public relations counselor (“CPRC”) and Certified Professional Coach (CPC).




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