World Conference was designed for today's communication professionals, to connect with peers from around the globe, hear from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and your organization. World Conference is the premier event for globally minded professionals within communications.

With exciting new session formats, opportunities for connection, and chances to spark your creativity, World Conference 2023 is a can't-miss event.

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Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect.

But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

Magic Words provides an inside look at the new science of language and how you can use it. Attend Magic Words: What to Say to Get Your Way if you want to leverage the power of magic words to:

• Learn the words that persuade clients, captivate audiences, and deepen social connections.
• Ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.
• Persuade a customer, motivate a team, or get a whole organization to see things differently.

About the Presenter

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

As business communicators, we have the ability and obligation to drive innovation, break down barriers and amplify the voices of historically marginalized and underrepresented groups.

Join us on June 28 and learn how to create purposeful multicultural communications that resonate with your audience and are authentic, consistent, and proactive.

Presentations on cultural intelligence, the intersection of AI and #DEI, inclusive brand strategies and more, followed by a panel discussion on inclusive communication strategies.

June 28, 2023
9:00 a.m. - 2:00 p.m. ET

9:00 a.m. - 10:00 a.m. ET Applied DEI Philosophy Luke-Matthew Iveson, Director, DEI Centre of Excellence at Forty1 Luke-Matthew Iveson will be sharing an introduction to their 'Applied DEI' philosophy, a method to ensure the successful application of DEI principles in the workplace, turning commitments into action. They will explain the key ingredients required to implement ‘Applied DEI’, providing practical examples and insights, specifically tailored around DEI internal communications.

10:00 a.m. - 11:00 a.m. ET AI and Its Impact on DEI Communications Kim Clark, Owner Kim Cark Communications Inc. Kim Clark (she/her), DEI communications speaker and consultant will showcase examples from some of the Generative AI (artificial intelligence) platforms and talk about ways we can use them to enhance our work....and how Generative AI is the reflection of the current state of performative communications and what we can do about it.  Takeaways: Introduction to generative AI tools and capabilities The secret sauce to making generative AI a new member of your communications team Examples of ChatGPT results on DEI communication samples  Words and actions of caution in generative AI

11:00 a.m. - 12:00 p.m. ET Keynote Presentation - How Cultural Intelligence Can Drive Inclusive Brand Impact and Growth Lili Gil Valletta, CEO and Co-founder, Culture+ Group As corporations continue to dial up their DEI efforts, how can brands adopt an inclusive approach to customer understanding, creativity, and growth in today's fast-changing market? This session explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth. Understand why Cultural Intelligence® is essential for brands today, driving inclusive customer understanding, creativity, and growth. Learn how to apply a practical framework to integrate Cultural Intelligence® into brand strategies, fostering inclusivity and delivering societal impact and business growth. Discover how inclusivity contributes to deeper customer insights, enabling more effective marketing and product development. Embrace diverse perspectives and cultural influences to foster creativity, leading to fresh and impactful brand campaigns and initiatives. Explore case studies and best practices of how you can achieve long-term business growth by unlocking the power of Cultural Intelligence®.

12:00 p.m. - 1:00 p.m. ET Program to be announced Julia Lecounte-Grayson, Brand Strategy and Marketing Manager, Moffitt Cancer Center Presentation details to be announced.

1:00 p.m. - 2:00 p.m. ET Planning Your Inclusive Communications Strategies A one-hour panel discussion on strategies for making your organization's communications more inclusive. Panelists: Lilly Cortes Wyatt, Founder & Principal, Sociopr Claire Riggs, Managing Partner Riggs Creative Group Steve Jones, Founder & CEO, Pocstock Adena White, Founder and Chief Storyteller, Blackbelt Media Host: Rick Alcantara

Join us for a captivating presentation: "Hands-On AI: Content and Images." This interactive session is divided into two halves, each focusing on a distinct aspect of artificial intelligence.

In the first half, titled "Going Beyond the Ordinary Prompts," we delve into the art of crafting exceptional prompts for ChatGPT. Explore the intricacies of generating engaging and compelling content by understanding the key elements. Discover the secrets behind writing prompts that unleash the full potential of ChatGPT, elevating your interactions to new heights.

During the second half, "How To Create Breathtaking AI Images," takes you on a visual journey. Learn the techniques and tools to unleash creativity and produce stunning AI-generated images. Dive into the world of AI art and witness the power of AI in transforming ordinary concepts into breathtaking visuals.

Take advantage of this opportunity to gain hands-on experience and unlock the true potential of AI in content generation and image creation. Join us for an enlightening session that will leave you inspired and equipped with practical skills.

• Advanced prompt engineering for ChatGPT
• Descriptive prompting for AI art capabilities
• Free e-book download of "How To Create Breathtaking AI Images"

July 19, 2023
Noon - 1:00 p.m. Eastern

About the Presenter