Philadelphia’s marketing communications organizations are once again coming together to host the ultimate MarComm Super Meetup. The Philadelphia Chapter of the International Association of Business Communicators (IABC), Philadelphia American Marketing Association (AMA), Philadelphia Public Relations Association (PPRA), Philly Ad Club, Social Media Day PHL, Philadelphia Chapter of Public Relations Society of America (PRSA), ANA Business Marketing Philadelphia, and the Philadelphia Direct Marketing Association (Philly DMA) are made up of the region’s most incredible and passionate industry professionals, so we invite you to join us for a giant mixer. This is a member-only, exclusive networking event for partner organizations to kick off the new year with new contacts, business opportunities, and friends.

Refund policy: No refunds

What Ferris Can Do For You

If you want to sharpen your storytelling skills and help your people improve theirs, look no further than the classic American film, "Ferris Bueller's Day Off."

In this engaging, practical session we'll unpack the movie's most important storytelling lesson and learn how it can help us connect with, captivate and compel any individual or audience to action — from customers and clients to colleagues and other key stakeholders.

That means:

• Identifying and rising above the ordinary information (the data, stats and info) that prevents us from delivering the big picture — the context, meaning and perspective;
• Drawing out the best stories from our customers, constituents, members and others;
• Creating more captivating campaigns, preparing winning pitches and presentations and extending our influence inside and outside the organization.

Come prepared for a substantive and interactive experience. And remember, the learning will come at you pretty fast — if you don’t stop and tune in you could miss it!

Watch the promo video

Who is Rob Biesenbach?

Rob Biesenbach specializes in helping busy professionals capitalize on the power of storytelling to engage and influence their most important stakeholders.

Through his workshops, speeches, books and coaching he has helped tens of thousands of senior executives, managers and other professionals become more effective, persuasive communicators. He’s the author of the Amazon bestseller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results."

Rob has worked with great organizations including AARP, Allstate, Caterpillar, Coca-Cola, Deloitte, Feeding America and Lockheed Martin.

In former lives, Rob was a vice president at Ogilvy, press secretary to the Ohio Attorney General, and a nonprofit and association executive in Washington, DC.

Learn a four-step strategy for finding your voice and writing from the readers’ point of view. This ability will help you engage your readers and move them to act.

• Specifically, you’ll learn how to:
• Take advantage of the formula readers use to decide what to read.
• Top 2 rewards of reading to boost interest in your message.
• Answer the No. 1 question your reader is asking about your piece.
• Make a 2-minute perspective shift to focus your message on reader value

About Ann Wylie

Wylie Communications President Ann Wylie provides writing, training and consulting to organizations like Coca-Cola, Toyota, NASA, Salesforce and Eli Lilly. Her workshops have taken her from Hollywood to Helsinki. There, she helps communicators polish their skills and find new inspiration for their work. Ann has earned 60 communication awards, including two IABC Gold Quills. She is author of RevUpReadership.com, a toolbox for writers. Thousands of communicators subscribe to her newsletter, Wylie's Writing Tips.

Ann is an IABC recommended speaker and a member of the 100 Club.

Generative AI can turbo-charge research for communicators, from horizon-scanning policy shifts to tracking issues, sizing up competitors, prepping leaders, and responding to crises.
But simply outsourcing your judgment to AI won’t cut it.

Instead, you’ll learn when to use which tool, how to force citations and provenance, and how to turn raw results into decision-ready briefs your stakeholders can trust.

In this example-packed session, Shel Holtz shows practical, ethical workflows for Public Affairs and Communications teams.

Key takeaways

• Choose the right copilot for the job: When to use ChatGPT Projects + Deep Research, Perplexity, Notebook LM, Custom GPTs/Gems, and other tools.
• Prompt patterns that keep you honest: Structure prompts to prioritize primary sources, require inline citations, extract dates/deadlines, and flag secondary coverage.
• Build reusable research assistants: Set up repeatable watchlists, weekly briefs, 30/60/90-day calendars, and risk heatmaps.
• Create source-grounded Q&A binders: Use Notebook LM to interrogate curated material (e.g., CEO speeches, filings) with verifiable citations.
• From findings to executive-ready outputs: Convert research into spokesperson notes, talking points, FAQs, and customer-facing summaries – fast.
• Safeguards that protect your credibility: Disclosure, provenance links, and “never auto-publish” guardrails for responsible AI use in comms.

Who should attend: Communicators in public affairs, corporate reputation, media relations, and executive communications who need trusted, timely insights without adding headcount.

About Shel Holtz, SCMP, IABC Fellow

Shel Holtz is senior director of Communications for Webcor, a San Francisco-based commercial general contractor and builder. Before joining Webcor in 2017, Shel consulted independently for 21 years, counseling organizations on adoption of digital technology for communication, internal communication, and crisis communication.