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10 Human Behavior Hacks That Make Your Email Crazy Effective
- Wednesday, March 27, 2024 at 12:00 PM
- online
- 35 people are going
Do you follow all the best practices for email creation and still not get the response you want? That’s because today there’s more to success than targeted lists, compelling offers, and perfectly executed creative.
Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine whether they open, read, and respond to it.
Scientific research has proven people don’t operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another.
In this information-packed session, you’ll discover 10 tactics that will get your target to open, read, and respond to your email without even thinking about it! See numerous examples from various verticals, and leave ready to create insanely effective emails that prompt automatic action.
Find out:
- Two ways to position your message for faster response
- How to turn a small “yes” into a big win
- When “negative” messages can have positive results
- Why you’ll sell more using Social Proof
- The journalists’ secret that boosts email readership
About Nancy Harhut
A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.
The co-founder and chief creative officer of HBT Marketing, Nancy has been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.”
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Make Your Message Matter With Accessible Comms
- Tuesday, April 30, 2024 at 12:00 PM
- https://www.linkedin.com/events/7163599913631608832/comments/
The power of communication is in the ability to connect with emotion to change hearts and minds. When your digital content isn’t accessible for everyone, including people with disabilities, you’re leaving people behind.
Around the world, 16% of the world’s population, or over 1.3 billion people identify as having a disability. And according to the WebAIM top million report, 96.3% of the top million homepages on the internet have detectable accessibility problems.
You don’t need a big team or a big budget to make a big impact. There is a clear connection between accessibility and meaningful, measurable business outcomes.
Get ready to dig in, engage and start thinking differently in this highly interactive and fun session.
During the session, we’ll cover:
- The principles of digital accessibility – what it is and what it means
- How audiences with different needs benefit from accessible communications, including people who are neurodiverse, people who have visual disabilities and people with Parkinson’s, ALS or other neuromuscular conditions
- How to write accessible content, including implications for videos, graphics and visuals, and where AI fits into the workflow
Free LinkedIn Live Event
https://www.linkedin.com/events/7163599913631608832/comments/About the Panelists
Kelly Thibodeau
Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the founder of Squarely Accessible.
Kelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society.
Squarely Accessible is a recipient of the inaugural 2022 Manitoba Accessibility Fund Grant. Her experience in digital accessibility started in 2007 as a member of an internal Accessibility for Ontarians with Disabilities Act (AODA) working group committee for a leading international financial services organization, and then as a key member of an Accessibility for Manitobans Act (AMA) working group.
Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.
Jolene MacDonald Jolene is the Founder of Accessibrand. For over a decade, she has known that people with disabilities need a different work model to be able to give their full potential to their careers. Accessibrand™ is based on Jolene’s 25 years of knowledge in the graphic design and marketing industry, as well as her 21 years as a successful entrepreneur and award-winning designer, creative director and illustrator. Top that all off with her own personal disability experience, and out comes an innovative model for a design, marketing and communications agency that employs professionals with disabilities. Accessibrand provides employment opportunities to its working collective and those able to take on the work do so. Jolene is an advocate, wife and mother of three. She has volunteered with Little People of Ontario, Rare Disease Foundation, and sits on the Grand River Accessibility Advisory Committee and CAN National Committee.
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Mastering the Art of Prompt Engineering for Strategic Communicators
- Tuesday, May 14, 2024 at 12:00 PM
- Temple University Center City Campus in Philadelphia, PA
- 1 person is going
Generative AI is transforming every level of strategic communications, offering unimaginable opportunities for innovation, creativity, and efficiency.
And while the hype is everywhere, real-world use cases are hard to come by. How are the super creators–those who have mastered AI–using AI in the practice of communications? What efficiencies are they achieving and how are they using AI in their workflow?
Join Greg Matusky, CEO and founder of Gregory FCA, as he opens his firm’s playbook and shares with you some of the most innovative use cases for generative AI. In this one-hour session, Matusky will demonstrate how to build prompts that overcome the embedded frictions that have vexed communicators for generations. Using ChatGPT 4, he will walk you through use cases that:
- Find the right voice and tone for any written communications.
- Build an automated media training course.
- Write stronger, more compelling headlines.
- Create strategic communication plans and documents.
- Develop crisis management plans.
Matusky was an early adopter of generative AI, and his firm was the first in the country to build an internal generative AI platform, well before ChatGPT was introduced. Matusky’s firm has pioneered the safe and effective use of AI while improving the quality and velocity of client work products. He believes that to stay viable in the new world order of communications, practitioners not only have to know how to use AI but they must master it to achieve super creator status and safeguard their careers. This session will show you how to move in that direction and become a more valuable asset for your enterprise.
In the rapidly evolving landscape of digital communication, Generative AI stands at the forefront, offering unprecedented opportunities for innovation, creativity, and efficiency. Join us for a pivotal talk that delves into the big picture of Generative AI’s transformative impact on strategic communication, followed by an in-depth exploration of one of the most critical skills in the AI toolkit: the art of building effective prompts.
This presentation is designed for strategic communication professionals who are eager to harness the power of Generative AI to elevate their messaging, engage audiences more deeply, and streamline content creation processes. Whether you’re a seasoned expert or just beginning to explore the possibilities AI offers, this talk will provide valuable insights into:
- The Big Picture: Understand the role of Generative AI in reshaping the landscape of communication, from personalized content creation to dynamic audience engagement strategies.
- Practical Mastery: Learn the nuances of prompt engineering—how to craft prompts that elicit precise, relevant, and creative outputs from AI, transforming the way you create content.
- Strategic Advantage: Discover how to strategically integrate AI into your communication toolbox to enhance creativity, increase efficiency, and maintain a competitive edge in a digital-first world.
Prepare to be inspired, informed, and empowered to take your strategic communication efforts to the next level with the cutting-edge capabilities of Generative AI. Don’t miss this opportunity to be at the forefront of the next wave of digital innovation.
About Greg Matusky
Greg Matusky is a passionate student of human communications and how it powers our culture, economy, and future. As CEO of Gregory FCA, one of the 40 largest PR firms in America, he has helped develop the communication skills of hundreds of professionals, providing them with insights from more than 40 years of experience in storytelling, from his beginnings as a magazine article writer to his present role as head of Gregory FCA.
A student of Gladwell, Pinker, and Chomsky, he is not afraid to delve into the rabbit holes of linguistics and cognition to uncover the process of human communications and share his discoveries. His most recent interest lies in artificial intelligence and how AI is transforming corporate communications and public relations. In that respect, he oversaw the development of one of the first generative AI tools for public relations professionals, Gladwrite, which his team created before OpenAI’s introduction of ChatGPT in November 2022. In February, the team at Gregory FCA launched WriteRelease, a free AI press release creation tool customized to produce more than 70 news release types. Matusky’s fascination with AI is driven by a deep desire to allow others to do digitally in seconds what took him years to master.
IABC Philly and Gregory FCA will provide a box lunch to every attendee.
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The Promise and Perils of AI-Enabled Synthetic Media
- Thursday, May 30, 2024 at 12:00 PM
- online
- 4 people are going
Digital innovation -- and especially generative artificial intelligence -- continues to transform the communication landscape. Synthetic media is the latest groundbreaking tool to emerge that presents communicators with both immense potential and significant risks.
This session explores the dynamic world of synthetic media, focusing on its pivotal role in modern communication strategies. Synthetic media, including AI-generated text, deepfakes, and virtual influencers, offer communicators novel ways to engage with diverse audiences, but it also presents unique challenges that must be carefully navigated.
As communicators in a global landscape, understanding and employing synthetic media can revolutionize how we connect with our audiences. This session delves into how synthetic media can be harnessed to create highly personalized and impactful content, tailored to specific audience segments and even individuals. However, it also underscores the ethical considerations and the importance of maintaining transparency and trust in the age of AI-generated content, as well as the need for vigilance and plans to address synthetic media developed by others that target your organization and its people.
Takeaways:
- Understanding Synthetic Media: Gain insights into what synthetic media is and its various forms, including AI-generated content, deepfakes, and virtual influencers.
- Benefits for Communicators: Learn how synthetic media can be integrated into communication strategies to create more engaging, personalized content that resonates with different audience personas.
- Ethical Considerations and Trust: Explore the ethical implications of using synthetic media, including the importance of transparency and maintaining audience trust in an age where authenticity is often questioned.
- Risk Management: Understand the potential risks associated with synthetic media, such as misinformation, and how to mitigate these risks in your communication strategy.
- Practical Applications: Discover real-world examples of synthetic media being used effectively in communication strategies, and how these techniques can be adapted for your organization.
- Future Outlook: Take a look at the future potential of synthetic media in communication and the evolving landscape of digital media technologies.
About Shel Holtz
Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of communications at Webcor, a commercial general contractor and builder in California. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture/employee experience, business initiatives, and communications research. Before joining Webcor in 2017, he consulted independently for more than 20 years as principal of Holtz Communication + Technology. Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms. His first job in the organizational communication field was with ARCO in Los Angeles as an internal communications representative. He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. He is a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Founding Research Fellow of the Team Workflow Institute. An IABC member for more than 45 years, Shel spent six years on the International Executive Board and was president of IABC/Los Angeles.
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Top ’24 Trends: Empowering Communicators as Stewards of Employee Experience
- Thursday, June 13, 2024 at 12:00 PM
- Temple University Center City Campus in Philadelphia, PA
Whether you’re responsible for the full spectrum of communications functions or exclusively focused on internal audiences, there’s no doubt you’re managing an incredibly challenging landscape. Audiences are inundated with information coming from all directions and there are myriad ways to consume it.
And all the while, some of our most crucial stakeholders – our employees – are increasingly disengaged.
When we distill the dynamics at play, several trends surface that can help us as communicators to have a positive influence as valued, solution-oriented thought partners.
It’s all about actively studying the members of our organizations, their preferences and challenges and their different perspectives and experiences. It’s about embracing the tools that can help us strike a balance between keeping employees informed and flooding them with so much information they tune out. We must strive to get our messages to employees in a consistent manner with nuance for it to resonate well. We’ve got to refine the way we help today’s deskless workers stay connected to the company’s goals and purpose. We also have to design ways to equip people managers with the skills and methods they need to represent the organization to the employees and employees to the organization.
If you’re lucky, you’ve got a great team of communicators helping your organization and its leaders navigate this reality.
Let’s get together in Philly and talk about how!
Key takeaways:
- Learn how prioritizing and personalizing can help employees take note of, digest and act on important information.
- Discover how you can manage the demands on communicators by tapping into tools to help accelerate your work.
- Target the unique needs of deskless remote workers and people managers who are often overlooked and under-indexed.
- Equip your organization to balance speaking with both unification and nuance.
- Explore how the simple act of listening to employees can impact communications and business success.
About Stacey Hajdak, APR
Stacey brings 30 years of experience leading the communications function in corporate roles and teaming up with clients in agency roles.
In-house, she has been responsible for driving the full spectrum of strategic planning and implementation of executive communications, brand positioning, internal communications and employee engagement, customer communications, reputation management, media relations, as well as issue and crisis communications.
Stacey taps this deep experience and perspective for her work serving clients at Ruder Finn. Stacey serves on the leadership team of the newly formed rf.engage Americas, the agency’s Global Center of Excellence for Strategic Internal Communications.
She maintains her APR (Accreditation in Public Relations) designation and earned her master’s in communication management from Syracuse University’s Newhouse School. Stacey served for 15 years as an officer in the United States Army Reserve, including several active-duty tours, among them, as a company commander in Iraq. Pushups will be optional!
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Future Watch 2024-2025: Key Trends and Events Public Relations Pros Should Have on Their Radar in the Coming Year
- Thursday, September 19, 2024 at 12:00 PM
- online
U.S. presidential election, landmark trials, food shortages, record EV sales, loneliness, reproductive rights, decluttering surge, silver tsunami, domestic migration, child labor, dechurching, demand for older workers, record snow and heat, Bitcoin ETFs, dropping interest rates, climate gentrification....
As professional communicators, what trends and events should you have on your radar screen for the coming year? Scanning the horizon for potential changes and events can help communications professionals better anticipate and plan their internal, external and leadership communications.
In this IABC Philadelphia learning event, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, offers his Future Watch webinar. He will wire you in about potential trends and events to watch in the coming year. Applying a futurist mindset, Dupont will discuss how to scan for signals of change, how to prepare for game-changing events, and how the action you take today matters in achieving the future you (and your organization) want tomorrow.
By the end of this webinar, participants will:- Learn about trends and events that will inform their work
- Learn how to think like a futurist and learn how to start to scanning for potential change/disruption
- Learn how to prepare for these changes and remain nimble in the coming months and years
About Stephen DuPont
Stephen Dupont, APR, Fellow PRSA, is vice president of public relations, Pocket Hercules, based in Minneapolis, Minnesota. He also is a professional futurist and edits Compass, the international quarterly magazine published by the Association of Professional Futurists (APF.org). He writes and speaks frequently about the intersection between communications and foresight in organizations (corporations, nonprofits, government agencies, the military).