Generative AI Prompt Writing for Dummies

Greg-Linkedin-Article-Pic_700px.jpgGenerative AI is transforming every level of strategic communications, offering unimaginable opportunities for innovation, creativity, and efficiency.

And while the hype is everywhere, real-world use cases are hard to come by. How are the super creators–those who have mastered AI–using AI in the practice of communications? What efficiencies are they achieving and how are they using AI in their workflow?

Join Greg Matusky, CEO and founder of Gregory FCA, as he opens his firm’s playbook and shares with you some of the most innovative use cases for generative AI. In this one-hour session, Matusky will demonstrate how to build prompts that overcome the embedded frictions that have vexed communicators for generations. Using ChatGPT 4, he will walk you through use cases that:

  • Find the right voice and tone for any written communications.
  • Build an automated media training course.
  • Write stronger, more compelling headlines.
  • Create strategic communication plans and documents.
  • Develop crisis management plans.

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Matusky was an early adopter of generative AI, and his firm was the first in the country to build an internal generative AI platform, well before ChatGPT was introduced. Matusky’s firm has pioneered the safe and effective use of AI while improving the quality and velocity of client work products. He believes that to stay viable in the new world order of communications, practitioners not only have to know how to use AI but they must master it to achieve super creator status and safeguard their careers. This session will show you how to move in that direction and become a more valuable asset for your enterprise.

In the rapidly evolving landscape of digital communication, Generative AI stands at the forefront, offering unprecedented opportunities for innovation, creativity, and efficiency. Join us for a pivotal talk that delves into the big picture of Generative AI’s transformative impact on strategic communication, followed by an in-depth exploration of one of the most critical skills in the AI toolkit: the art of building effective prompts.

This presentation is designed for strategic communication professionals who are eager to harness the power of Generative AI to elevate their messaging, engage audiences more deeply, and streamline content creation processes. Whether you’re a seasoned expert or just beginning to explore the possibilities AI offers, this talk will provide valuable insights into:

  • The Big Picture: Understand the role of Generative AI in reshaping the landscape of communication, from personalized content creation to dynamic audience engagement strategies.
  • Practical Mastery: Learn the nuances of prompt engineering—how to craft prompts that elicit precise, relevant, and creative outputs from AI, transforming the way you create content.
  • Strategic Advantage: Discover how to strategically integrate AI into your communication toolbox to enhance creativity, increase efficiency, and maintain a competitive edge in a digital-first world.

Prepare to be inspired, informed, and empowered to take your strategic communication efforts to the next level with the cutting-edge capabilities of Generative AI. Don’t miss this opportunity to be at the forefront of the next wave of digital innovation.

About Greg Matusky

Greg Matusky is a passionate student of human communications and how it powers our culture, economy, and future. As CEO of Gregory FCA, one of the 40 largest PR firms in America, he has helped develop the communication skills of hundreds of professionals, providing them with insights from more than 40 years of experience in storytelling, from his beginnings as a magazine article writer to his present role as head of Gregory FCA.

A student of Gladwell, Pinker, and Chomsky, he is not afraid to delve into the rabbit holes of linguistics and cognition to uncover the process of human communications and share his discoveries. His most recent interest lies in artificial intelligence and how AI is transforming corporate communications and public relations. In that respect, he oversaw the development of one of the first generative AI tools for public relations professionals, Gladwrite, which his team created before OpenAI’s introduction of ChatGPT in November 2022. In February, the team at Gregory FCA launched WriteRelease, a free AI press release creation tool customized to produce more than 70 news release types. Matusky’s fascination with AI is driven by a deep desire to allow others to do digitally in seconds what took him years to master.


IABC Philly and Gregory FCA will provide a box lunch to every attendee.

  • May 14, 2024 at 12:00pm – 1:30pm
  • Temple University Center City Campus
    1515 Market St
    Suite 215
    Philadelphia, PA 19102
    United States
    Google map and directions
  • 18 people are going
  • Rick Alcantara


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