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Pages tagged "iabc philly"


A Message Your Audience Actually Wants To Read

Ann_Headshot.jpegBy Mia Linder – Ann Wiley, owner of Wylie Communications, loves to read. “I think if I could have found a job where they just let me read, I probably would have done that,” she says.

But the closest thing to reading? Writing.

Wylie was captivated by English literature during undergraduate studies at Kansas State University. She enhanced her skills by obtaining a graduate degree in journalism from the University of Kansas.

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What I Gained by Interning for IABC Philadelphia

kaylee.jpegBy Kaylee Holland - Growing up in a small rural farming town about an hour and a half from Philadelphia, I had little exposure to professional communications organizations beyond what I learned in the classroom. So, when I received an email from my professor announcing an internship opportunity with IABC Philadelphia, I was unsure what the organization was or what it could offer me. I had never heard of IABC before, and I questioned how it would be relevant to my future career. However, after spending just a few minutes researching IABC and its mission, I quickly realized how valuable this opportunity could be—especially as a young, aspiring communicator preparing to enter the professional world.

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Rob Biesenbach on Storytelling, Communication and Ferris Bueller

Screenshot_2026-01-29_at_9.03.06 AM.pngAn interview by Kaylee Holland -

Q: What drew you to storytelling as the core of your work?
Rob Biesenbach explains that storytelling has always been embedded in his career as a communications and public relations professional. However, his passion intensified in the early 2000s when he began taking improv and sketch comedy classes at Second City. “That just was so mind-expanding and enriching,” he says. “It really deepened my understanding of storytelling and my passion for it.” Through that experience, Biesenbach realized that storytelling principles drawn from performance could be applied to help people communicate more effectively in professional settings.

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Communications Hiring in 2026: Optimism, Opportunity, and the Power of Preparation

Brooke_Headshot.pngBy Kaylee Holland: After a few uncertain years in the job market, 2026 is shaping up to be a promising year for communications professionals—and Brooke Kruger couldn’t be more excited about it. As the founder of KC Partners, a firm specializing exclusively in communications recruiting, Kruger has had a front-row seat to the ebbs and flows of hiring across agencies, corporations, startups, and venture capital firms for nearly two decades.

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Innovation is Everyone’s Business: Carla Johnson Shares a Fresh Framework to becoming an Innovative Thinker

Carla Johnsonby Kaylee Holland - Most organizations see innovation as complex, time-consuming, and reserved for a select few. But according to innovation strategist and author Carla Johnson, that belief is exactly what’s holding companies back.

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Iyer Named IABC Philly President

Rashi_Horizontal_.jpgBy Kaylee Holland - The Philadelphia Chapter of the International Association of Business Communicators is proud to announce the appointment of Rashi Iyer as its new chapter president starting January 1, 2026.

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Meet the Board: Rashi Iyer - Championing Communications Excellence Through Accreditation

Rashi_Iyer.jpegby Katrina Hook - As Senior Vice President of Corporate Communications at Radian, Rashi Iyer leads a wide-ranging portfolio that includes corporate and business PR, executive communications, crisis communications, philanthropy, and more. Her work not only shapes Radian’s narrative but also strengthens the company’s connections with stakeholders at every level.

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Understand the Psychology of Persuasion: Strategies from Captivate’s Experts

wise___chiu.pngBy Kaylee Holland - The ability to negotiate, persuade, and influence others is essential for success in business communications. Understanding the psychology behind these abilities can set you apart from your peers by applying the tactics and seeing improvements in reaching your professional goals.

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Matt Russell: Riding the Wave

Riding_the_Wave.jpg

by Katrina Hook - The power of AI is infiltrating nearly every element of daily life. What does this mean for the communications industry?

Matt Russell, Principal Business Analyst at Mayo Clinic, advocates for riding the generative AI wave.  “Generative AI tools can help you work smarter, not harder, and if used correctly, can help you do your best possible work,” he says.

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5 Must-Know Behavior Hacks for Communicators

Harhut_600px.jpgby Katrina Hook - Nancy Harhut started her career in a marketing agency. Working on campaigns for various companies got her thinking: What gets people to say yes? “I’ve had a long-term interest in why people do what they do, and how we can make the most of that influence,” she says. “When we sent something out into the world, we wanted people to read it and respond.” Years of research later, Nancy has five tips and tricks to maximize your influence on your audience.

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Leah Aung Joan Borowsky Als Rick Alcantara Steve Lubetkin Michael Wood IABC/Iowa IABC South Carolina Miss Marketer April B Iabc Minnesota

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