AI is changing our comms strategies - ready or not. But how do you know what’s real, what’s hype, and what's coming next? Join us for this practical, interactive masterclass and learn how to strategically integrate AI forecasting into your communication planning. You'll map out future risks with proven, simple visual frameworks, leverage AI-powered research to pinpoint exactly what matters to your key stakeholders, and test new messages to uncover hidden problems and golden opportunities - before you ever hit “send” or "publish."  You'll walk away with a clear, one-page AI Messaging Playbook that captures your stakeholder insights, priority risks, and strategic next steps to keep your comms sharp, strategic, trusted, and ahead of predictable pitfalls. You'll also walk away knowing how to:

• Map and forecast the most important AI trends affecting your organization
• Leverage powerful AI research tools to uncover exactly what your audiences think, want, and worry about
• Build vivid, accurate stakeholder personas that spotlight communication risks and opportunities
• Quickly test ideas and messages against stakeholder personas to ensure your communications resonate AI won’t wait - and neither should your communication strategy. Sign up today to get the clarity, tools, and confidence you need to stay ahead.

AI won't wait - and neither should your communication strategy. Sign up today to get the clarity, tools and confidence you need to stay ahead.

About Rebecca Bultsma, AI Trainer, Speaker, and Consultant

As an internationally accredited communications professional and sought-after AI trainer, speaker, and consultant, Rebecca focuses on empowering communicators to integrate AI into their workflows confidently and ethically. She brings over 16 years of strategic communication and public relations experience to her work, having led communication strategies for diverse audiences in the K-12 education sector in Canada. Her extensive knowledge of AI is grounded in two years of dedicated research and practical application across various industries, and she is currently deepening her understanding of ethical AI principles with a Masters degree in Data and Artificial Intelligence Ethics at the University of Edinburgh.

Rebecca is known for her contagious enthusiasm and ability to draw on her extensive professional communications experience to bridge the gap between complex concepts and practical applications and make AI accessible, engaging, and relevant for every audience. Passionate about human-AI collaboration and ethical AI adoption, she is adamant that successful communication in the age of AI is about empowering people to leverage technology to connect more authentically, build stronger relationships, and create a lasting impact.

Outside of her work, Rebecca is a devoted wife to her high school sweetheart, mother of four college students, and Frenchie mom, proving that it IS possible to chase big dreams, raise a family, and still find time for mountain hikes—all while navigating the ever-evolving world of AI.

by Katrina Hook - The power of AI is infiltrating nearly every element of daily life. What does this mean for the communications industry?

Matt Russell, Principal Business Analyst at Mayo Clinic, advocates for riding the generative AI wave.  “Generative AI tools can help you work smarter, not harder, and if used correctly, can help you do your best possible work,” he says.

In today's rapidly evolving workplace, AI isn't just another tech trend—it's a transformative force that can dramatically enhance productivity and innovation. But how do you move your organization from AI anxiety to enthusiastic adoption?

Join us as Shel Holtz shares Webcor's success story in introducing generative AI tools across Webcor. This engaging 45-minute session reveals the communication strategies that turned skeptical employees into confident AI users who now leverage these powerful tools in their daily work.

What you'll discover:

• Demystifying AI through storytelling – Craft internal communications that transform complex AI concepts into relatable, accessible narratives that resonate with employees at all technical levels
• Building momentum through strategic pilot programs – Learn how to identify and engage early adopters who can become your AI champions and help create organization-wide excitement
• The art of effective prompting – Master practical techniques for developing clear, powerful prompts that unlock AI's full capabilities and deliver meaningful results
• Navigating the human side of technological change – Discover proven approaches to address concerns, build trust, and align AI initiatives with both organizational goals and employee needs

Don't miss this opportunity to gain actionable insights that will position you as a strategic leader in your organization's AI journey. Leave equipped with the tools to transform how your colleagues perceive and utilize this game-changing technology.

Watch the promo video

About Shel Holtz

Shel Holtz is senior director of communications at Webcor, a commercial builder in California. He brings to the job more than 45 years of experience in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications, and compensation and benefits communications.

In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives, and communications research.

Before joining Webcor in 2017, he had consulted independently for more than 20 years as principal of Holtz Communication + Technology, working with organizations worldwide to employ technology in their communications, from email and intranets to social media.

Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms. His first job in the organizational communication field was with energy company ARCO in Los Angeles as an internal communications representative.

He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. Shel is a certified Strategic Communication Management Professional and an Accredited Business Communicator.

Shel has been a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Founding Research Fellow at the Team Flow Institute. He is a certified Strategic Communication Management Professional and an Accredited Business Communicator. Shel served six years on IABC’s international executive board and is a five-time winner of IABC’s Gold Quill award. He began his career as a newspaper reporter and editor after graduating with a bachelor’s degree in Journalism from California State University, Northridge. He lives with his wife and their dog in Concord, California.

By Diane Streleckis - Artificial intelligence (AI) is coming to a workplace near you. It feels like a whole new world. But as Women Conquer Business founder Jen McFarland pointed out, it’s just one of many changes that have remade the landscape of work.

By Diane Streleckis -- Generative artificial intelligence (AI) has the potential to do more than simply save communication professionals time or boost productivity—although it can certainly do both those things. Innovation expert Gina Debogovich shared how AI can invigorate your creativity so the messages and experiences you create connect with the people you’re trying to reach.