Engage Your Employees During Today’s Tough Times

By Diane Streleckis - It’s no secret that internal communications these days faces enormous challenges. In 2024, employee trust in their employers barely exceeds 50%, a drop of nine percentage points from 2023, according to the Edelman Trust Index. Employees expressed uncertainty about their leaders’ ability to provide a workplace where they can thrive or even remain employed. Continue reading

Why Emails Can Turn You Off: A Behavioral Expert’s View

By Diane Streleckis - Emails are the workhorses of marketing. Statista estimated that more than 347 billion emails were sent every day in 2022—and that number has only increased. Meanwhile, HubSpot research found that most marketers reported an average email open rate of 46-50% and average email clickthrough rate of 2.6-3%. Continue reading

Photos from May14 Presentation on AI Prompt Writing

On May 14, Greg Matusky, CEO and Founder of Gregory FCA, delivered an engaging program on AI prompt writing. Continue reading

IABC Philly Members Volunteer for Habitat for Humanity

IABC Philly board members Rick Alcantara, Rashi Iyer and Bill Seiberlich volunteered for a Gloucester County Habitat for Humanity project build on May 4. Work included painting and installing fire-related sheathing and lighting fixtures. Continue reading

IABC Creates U.S. Region, Dissolves Heritage Region

The Heritage, Pacific Plains and Southern regions held their Annual General Meetings (AGM) on 30 April. Delegates from all three regions voted to dissolve their respective region to become one U.S. region. This dissolution also initiates a new, emerging region for members in the Caribbean and Latin America. Continue reading

Be Part of IABC Philly's Day of Service

Join us on May 4 for a morning of community service in support of Gloucester County Habitat for Humanity. You'll team with fellow IABC Philly members in a home project build. No carpentry, painting, plumbing, or electrical experience is required. Continue reading

How to be Your Own Super Hero: Essential Networking and Career Building Strategies

by Katie Quackenboss – In 2024, there will be about four million students graduating from college and entering the job market, myself included. They will need direction and lots of help. The professional world has much to offer, but where do you begin? Continue reading

IABC Guiding Principles for the Ethical Use of AI by Communication Professionals

The following IABC Guiding Principles for the Use of Artificial Intelligence are intended to guide IABC’s members on the relevance of IABC’s Code of Ethics to generative artificial intelligence, machine learning, and similar technologies (AI). These Guiding Principles may be updated from time to time as AI technology advances and are intended to complement the IABC Code of Ethics and other IABC guidelines.  Continue reading

An interview with IABC President Rick Alcantara

Rick Alcantara, president of IABC Philadelphia, recently appeared on Tiffany's Community Spotlight to discuss public relations, crisis communications and association membership with host Tiffany DuBois-Morales.  Continue reading