by Katrina Hook - The power of AI is infiltrating nearly every element of daily life. What does this mean for the communications industry? Matt Russell, Principal Business Analyst at Mayo Clinic, advocates for riding the generative AI wave.  “Generative AI tools can help you work smarter, not harder, and if used correctly, can help you do your best possible work,” he says. Continue reading

by Katrina Hook - Nancy Harhut started her career in a marketing agency. Working on campaigns for various companies got her thinking: What gets people to say yes? “I’ve had a long-term interest in why people do what they do, and how we can make the most of that influence,” she says. “When we sent something out into the world, we wanted people to read it and respond.” Years of research later, Nancy has five tips and tricks to maximize your influence on your audience. Continue reading

by Katrina Hook - As the world changes, communicating effectively requires empathy and understanding. Communications strategist Arlene Amitirigala is a film believer that mindfulness, self-awareness, and listening are the keys to compassion. Continue reading

by Sophia Pasquariello - Meet Bill, a longtime member and leader within IABC Philadelphia, whose dedication to the organization has helped shape its success over the years. Whether serving as chapter president, mentoring fellow communicators, or contributing to key projects, Bill has been a key figure in ensuring the chapter remains a valuable resource for communication professionals. Continue reading

by Sophia Pasquariello - In today’s fast-paced world, stress has become an all-too-familiar companion. But what if there was a way to manage stress, understand it, and transform how we deal with it? Continue reading

By Diane Streleckis - Technology has transformed how people work from interacting more via video calls and chat (even when we’re in the same office) to having generative artificial intelligence (AI) as an assistant or even a co-worker. How has all this technology affected the human need to connect with others who can help us develop as professionals? Continue reading

by Sophia Pasquariello -  Amy Ashmen, a dedicated IABC Philadelphia board member, currently serves as the national director of communications at Devereux Advanced Behavioral Health. Continue reading

by Sophia Pasquariello - Everyone wants to deliver presentations that make an impact. However, even the most experienced speakers can find themselves questioning their effectiveness. Communication professionals face an additional challenge, as they’re often in the role of advising others on presenting rather than presenting themselves. Presentation expert Meridith Grundei, founder of Grundei Coaching, has insights on bridging the gap and turning good presentations into unforgettable ones. Continue reading

IABC Philadelphia's president, Rick Alcantara, discusses public relations, professional development, AI and more in the October issue of South Jersey Magazine. "His number 1 piece of advice for companies looking to communicate effectively in today's landscape is to 'walk the walk.' In other words, don't just recite certain platitudes, but actually back them up by conducting business in an ethical manner."

by Diane Streleckis - Ask a communication professional the ultimate goal of any message and they’ll likely say creating trust. Former two-star Navy Admiral and current Fortune 100 aerospace company VP Mike Manazir agrees.  “Effective leadership is founded on trust,” he said. “Communication portrays that trust.” Most importantly, he noted, people follow those that they trust. Continue reading