By Diane Streleckis - Being able to anticipate potential problems—and opportunities—is invaluable to communication professionals crafting positioning and key messages. That’s where futurists such as Stephen Dupont, APR, Fellow PRSA, can help. In advance of his IABC Philadelphia Future Watch webinar on September 19, Dupont shares perspective on an array of topics from big data and AI’s effects on trend spotting to how communication professionals can use predictive analytics to prepare for uncertainties. Continue reading

Our August 6 masterclass on prompt writing for communication professionals drew several live attendees and 33 virtual guests. The online participants hailed from California, D.C., Delaware, Florida, Georgia, Illinois, Minnesota, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Edmonton, Canada. Greg Matusky, CEO of Gregory FCA. delivered the engaging and informative presentation from his company's office in Ardmore, PA. Continue reading

IABC Philadelphia Programming Committee Chair Daniel Paulling earned his CMP certification from the Global Communication Certification Council, the only person to do so at the IABC World Conference in June. He joins Rashi Iyer, IABC Philadelphia's accreditation/certification chair, as the only active chapter members to have been certified. Continue reading

IABC Philly received the 2024 chapter management award for professional development from IABC International. The award, presented at the association's recent World Conference in Chicago, "recognizes the leadership, management, creativity and teamwork of IABC chapter leaders."  Continue reading

In the July/Aug issue of Philly Ad News, Rick Alcantara, president of IABC Philadelphia, discusses the organization's role in delivering professional development opportunities to communications pros. Diane Streleckis is a writer and content strategist dedicated to using the power of words for good. Her mission is to understand what makes people tick and then share practical ideas to help support their needs and concerns. She’s applied this mission mindset across industries for more than 30 years.

By Diane Streleckis - It’s no secret that internal communications these days faces enormous challenges. In 2024, employee trust in their employers barely exceeds 50%, a drop of nine percentage points from 2023, according to the Edelman Trust Index. Employees expressed uncertainty about their leaders’ ability to provide a workplace where they can thrive or even remain employed. Continue reading

By Diane Streleckis - Emails are the workhorses of marketing. Statista estimated that more than 347 billion emails were sent every day in 2022—and that number has only increased. Meanwhile, HubSpot research found that most marketers reported an average email open rate of 46-50% and average email clickthrough rate of 2.6-3%. Continue reading

On May 14, Greg Matusky, CEO and Founder of Gregory FCA, delivered an engaging program on AI prompt writing. Continue reading

IABC Philly board members Rick Alcantara, Rashi Iyer and Bill Seiberlich volunteered for a Gloucester County Habitat for Humanity project build on May 4. Work included painting and installing fire-related sheathing and lighting fixtures. Continue reading

The Heritage, Pacific Plains and Southern regions held their Annual General Meetings (AGM) on 30 April. Delegates from all three regions voted to dissolve their respective region to become one U.S. region. This dissolution also initiates a new, emerging region for members in the Caribbean and Latin America. Continue reading