Mark your calendar for January 23 when the Marcom Super Meetup returns to Philadelphia. The third annual networking event will be open to members of several Philadelphia-area PR, marketing and advertising associations, including IABC, PRSA, Philly Ad Club, PPRA, AMA and others. Details will be coming in the next few weeks.

By Diane Streleckis - This highly charged election cycle can be particularly fraught for communication professionals. Leaders often want to share their policy perspectives or feel pressured to do so by expectant employees or stakeholders. But the risks to the company’s public perception, as well as a leader’s individually, can be high if a message goes awry. Continue reading

Renew your IABC dues in October for a chance to receive complimentary registration to Alex Sevigny's AI Master Class, Part 2. You'll also receive access to Part 1. Renew here.

The new IABC International website is live. It's colorful, easy to navigate, and loaded with professional development resources. The homepage lists IABC events from around the globe. www.iabc.com

By Diane Streleckis - The nature of politics means politicians are used to being interviewed on video. But just because they do it often doesn’t mean they’re immune from common missteps. Kerry Barrett, founder of media-training firm Kerry Barrett Consulting. and an Emmy-winning broadcast journalist, shared four anecdotes highlighting what communication professionals can look out for, whether they’re on camera or advising business leaders and colleagues. Continue reading

By Diane Streleckis - Being able to anticipate potential problems—and opportunities—is invaluable to communication professionals crafting positioning and key messages. That’s where futurists such as Stephen Dupont, APR, Fellow PRSA, can help. In advance of his IABC Philadelphia Future Watch webinar on September 19, Dupont shares perspective on an array of topics from big data and AI’s effects on trend spotting to how communication professionals can use predictive analytics to prepare for uncertainties. Continue reading

Our August 6 masterclass on prompt writing for communication professionals drew several live attendees and 33 virtual guests. The online participants hailed from California, D.C., Delaware, Florida, Georgia, Illinois, Minnesota, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Edmonton, Canada. Greg Matusky, CEO of Gregory FCA. delivered the engaging and informative presentation from his company's office in Ardmore, PA. Continue reading

IABC Philadelphia Programming Committee Chair Daniel Paulling earned his CMP certification from the Global Communication Certification Council, the only person to do so at the IABC World Conference in June. He joins Rashi Iyer, IABC Philadelphia's accreditation/certification chair, as the only active chapter members to have been certified. Continue reading

IABC Philly received the 2024 chapter management award for professional development from IABC International. The award, presented at the association's recent World Conference in Chicago, "recognizes the leadership, management, creativity and teamwork of IABC chapter leaders."  Continue reading

In the July/Aug issue of Philly Ad News, Rick Alcantara, president of IABC Philadelphia, discusses the organization's role in delivering professional development opportunities to communications pros. Diane Streleckis is a writer and content strategist dedicated to using the power of words for good. Her mission is to understand what makes people tick and then share practical ideas to help support their needs and concerns. She’s applied this mission mindset across industries for more than 30 years.