by Katie Quackenboss – In 2024, there will be about four million students graduating from college and entering the job market, myself included. They will need direction and lots of help. The professional world has much to offer, but where do you begin? Continue reading

The following IABC Guiding Principles for the Use of Artificial Intelligence are intended to guide IABC’s members on the relevance of IABC’s Code of Ethics to generative artificial intelligence, machine learning, and similar technologies (AI). These Guiding Principles may be updated from time to time as AI technology advances and are intended to complement the IABC Code of Ethics and other IABC guidelines.  Continue reading

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Rick Alcantara, president of IABC Philadelphia, recently appeared on Tiffany's Community Spotlight to discuss public relations, crisis communications and association membership with host Tiffany DuBois-Morales.  Continue reading

By Diane Streleckis -  If most communication professionals were asked whether they were comfortable using social media, they’d likely answer yes. But social media guru Arik Hanson noted that social media has changed—and many of us still need to adapt. Hanson highlighted some of the most critical changes every pro should know. Continue reading

By Diane Streleckis - The idea of personas for communication seems simple. You develop a set of profiles, each representing a segment of your audience, then write your materials to the appropriate person. But, of course, the process to create these personae is never simple. And no matter how well you plan, it’s usually full of surprises. Continue reading

By Diane Streleckis - With the immediacy of social media and the web, the world has become more connected than ever. Yet especially during today’s turbulent times, that connection brings challenges for leaders wanting to get their messages out effectively to employees, clients, and a diverse and at times divided public. Continue reading

by Diane Streleckis - There’s no escaping the volume of content coming at each of us every day. And generative artificial intelligence tools are only increasing the amount and making it harder for communication professionals’ messages to get to the top of the pile. Continue reading

by Diane Streleckis - You’ve nabbed that coveted media spot for your company representative or even yourself. What can you do to make the most of the opportunity—and not go viral for all the wrong reasons? Continue reading

By Diane Streleckis - Artificial intelligence (AI) is coming to a workplace near you. It feels like a whole new world. But as Women Conquer Business founder Jen McFarland pointed out, it’s just one of many changes that have remade the landscape of work. Continue reading