By Diane Streleckis - It’s no secret that internal communications these days faces enormous challenges. In 2024, employee trust in their employers barely exceeds 50%, a drop of nine percentage points from 2023, according to the Edelman Trust Index. Employees expressed uncertainty about their leaders’ ability to provide a workplace where they can thrive or even remain employed. Continue reading

By Diane Streleckis - Emails are the workhorses of marketing. Statista estimated that more than 347 billion emails were sent every day in 2022—and that number has only increased. Meanwhile, HubSpot research found that most marketers reported an average email open rate of 46-50% and average email clickthrough rate of 2.6-3%. Continue reading

On May 14, Greg Matusky, CEO and Founder of Gregory FCA, delivered an engaging program on AI prompt writing. Continue reading

IABC Philly board members Rick Alcantara, Rashi Iyer and Bill Seiberlich volunteered for a Gloucester County Habitat for Humanity project build on May 4. Work included painting and installing fire-related sheathing and lighting fixtures. Continue reading

The Heritage, Pacific Plains and Southern regions held their Annual General Meetings (AGM) on 30 April. Delegates from all three regions voted to dissolve their respective region to become one U.S. region. This dissolution also initiates a new, emerging region for members in the Caribbean and Latin America. Continue reading

Join us on May 4 for a morning of community service in support of Gloucester County Habitat for Humanity. You'll team with fellow IABC Philly members in a home project build. No carpentry, painting, plumbing, or electrical experience is required. Continue reading

by Katie Quackenboss – In 2024, there will be about four million students graduating from college and entering the job market, myself included. They will need direction and lots of help. The professional world has much to offer, but where do you begin? Continue reading

The following IABC Guiding Principles for the Use of Artificial Intelligence are intended to guide IABC’s members on the relevance of IABC’s Code of Ethics to generative artificial intelligence, machine learning, and similar technologies (AI). These Guiding Principles may be updated from time to time as AI technology advances and are intended to complement the IABC Code of Ethics and other IABC guidelines.  Continue reading

Continue reading

Rick Alcantara, president of IABC Philadelphia, recently appeared on Tiffany's Community Spotlight to discuss public relations, crisis communications and association membership with host Tiffany DuBois-Morales.  Continue reading