By Diane Streleckis - Technology has transformed how people work from interacting more via video calls and chat (even when we’re in the same office) to having generative artificial intelligence (AI) as an assistant or even a co-worker. How has all this technology affected the human need to connect with others who can help us develop as professionals?

Marketing and Communications Recruiter and Career Coach Angee Linsey advises communication professionals on managing this challenge. She shared some perspective with IABC Philadelphia before her December 18 virtual session.

Creating Connections Takes More Intentionality Than in the Days When People Worked in the Same Building

Not long ago, many professionals found their friends and professional connections in the same building or through in-person meetings or events. “Today, interacting with others requires quite a bit more effort,” Linsey said. “When you work from home, there isn't the opportunity to walk down the block for a coffee or lunch with someone at work. It's unlikely that people will drive across town, find parking, meet for coffee, then go back home. It's those more casual moments that help strengthen relationships.”

She noted professionals of all levels can take steps to build supportive relationships. “If you’re a young professional, I recommend looking for ways to connect with your boss and peers beyond the team meetings. Even if the one-on-one conversations have to be online or on the phone, don't pass on those opportunities. And it can be especially beneficial to do bigger events like IABC sessions or conferences to meet others who share this profession and an excitement for growing in your career,” she said.

More seasoned professionals can benefit from the same advice, Linsey stressed. “Sometimes we think our circles are large enough because we've been around longer. But what are you doing to keep those relationships strong? Proximity and time matter. If you don't have the benefit of proximity - make sure the time between contacts with people who matter most is not too long.”

While AI Can Help, Relationship Building Remains a Uniquely Human Process

As Linsey noted, AI can offer an assist in building connections. “AI algorithms can analyze your professional profile, interests, and activities to suggest relevant connections, groups, and events,” she said. However, she emphasized, “Relationship building is a HUMAN process. It requires time and energy. Expanding your network through AI is possible -- but meaningful connections require old-school conversation.”

Communication Professionals Have the Skillset Needed for Networking—But That
Doesn’t Mean They Don’t Have to Work at Doing It Well

So much of what communication professionals do every day—especially knowing how to identify and share what the person on the other side of the conversation needs to hear—is at the heart of networking to build relationships. However, as Linsey noted, networking isn’t simply second nature for communication professionals. “Human nature is such that the thought of ‘networking’ often turns people off regardless of their profession,” Linsey said. “It can be seen as a ‘transactional’ activity and something to be done only when you need something.” She clarified that, rather than transactional, the most effective approach to networking “focuses on strengthening connections with people you know and like. What’s more important than having the ability to communicate well? Being very deliberate in making time to build relationships with people who matter in your professional life.” 

Diane Streleckis is a writer and content strategist dedicated to using the power of words for good. Diane's mission is to understand what makes people tick and then share practical ideas to help support their needs and concerns. She’s applied this mission mindset across industries for more than 30 years.