Rick Alcantara, VP of Communications

Rick Alcantara 265sc

Rick Alcantara

Rick Alcantara's activity stream

  • published Hands-On AI: Content and Images in Calendar 2023-06-05 10:09:43 -0400

    Hands-On AI: content and Images

    ginadebogovich_picture.jpgJoin us for a captivating presentation: "Hands-On AI: Content and Images." This interactive session is divided into two halves, each focusing on a distinct aspect of artificial intelligence.

    In the first half, titled "Going Beyond the Ordinary Prompts," we delve into the art of crafting exceptional prompts for ChatGPT. Explore the intricacies of generating engaging and compelling content by understanding the key elements. Discover the secrets behind writing prompts that unleash the full potential of ChatGPT, elevating your interactions to new heights.

    During the second half, "How To Create Breathtaking AI Images," takes you on a visual journey. Learn the techniques and tools to unleash creativity and produce stunning AI-generated images. Dive into the world of AI art and witness the power of AI in transforming ordinary concepts into breathtaking visuals.

    Take advantage of this opportunity to gain hands-on experience and unlock the true potential of AI in content generation and image creation. Join us for an enlightening session that will leave you inspired and equipped with practical skills.

    Key Takeaways:
    • Advanced prompt engineering for ChatGPT
    • Descriptive prompting for AI art capabilities
    • Free e-book download of "How To Create Breathtaking AI Images"

    July 19, 2023
    Noon - 1:00 p.m. Eastern

    About the Presenter

    Gina Debogovich is a proven digital innovator and implementer who has championed the use of digital technologies and AI for business excellence at companies such as Amazon, Best Buy, AT&T, and UnitedHealth Group. Throughout her career, she has worked to inspire brands to embrace change and harness the possibilities it offers so that they can remain relevant in a rapidly changing world. Gina has been honored with Altimeter’s Open Leadership award, Demand Media’s 1:1 Customer Champion, and named a global leader in the field.  Additionally, brands Gina has worked with have received the DMA’s Marketer of the Year award, a Clio, and the Cannes Titanium Grand Prix. Gina holds graduate degrees in both psychology and IT.  
    July 19, 2023 at 12:00pm
    $5.00 USD

  • Empowering Voices and Breaking Barriers an IABC Philadelphia Symposium

    As business communicators, we have the ability and obligation to drive innovation, break down barriers and amplify the voices of historically marginalized and underrepresented groups.

    Join us on June 28 and learn how to create purposeful multicultural communications that resonate with your audience and are authentic, consistent, and proactive.

    Presentations on cultural intelligence, the intersection of AI and #DEI, inclusive brand strategies and more, followed by a panel discussion on inclusive communication strategies.

    June 28, 2023
    9:00 a.m. - 2:00 p.m. ET

    9:00 a.m. - 10:00 a.m. ET

    Applied DEI Philosophy

    Luke-Matthew IversonLuke-Matthew Iveson, Director, DEI Centre of Excellence at Forty1
    Luke-Matthew Iveson will be sharing an introduction to their 'Applied DEI' philosophy, a method to ensure the successful application of DEI principles in the workplace, turning commitments into action. They will explain the key ingredients required to implement ‘Applied DEI’, providing practical examples and insights, specifically tailored around DEI internal communications.

    10:00 a.m. - 11:00 a.m. ET

    AI and Its Impact on DEI Communications

    Kim ClarkKim Clark, Owner Kim Cark Communications Inc.
    Kim Clark (she/her), DEI communications speaker and consultant will showcase examples from some of the Generative AI (artificial intelligence) platforms and talk about ways we can use them to enhance our work....and how Generative AI is the reflection of the current state of performative communications and what we can do about it. 


    • Introduction to generative AI tools and capabilities
    • The secret sauce to making generative AI a new member of your communications team
    • Examples of ChatGPT results on DEI communication samples 
    • Words and actions of caution in generative AI

    11:00 a.m. - 12:00 p.m. ET

    Keynote Presentation - How Cultural Intelligence Can Drive Inclusive Brand Impact and Growth

    Lili Gil Valletta
    Lili Gil Valletta, CEO and Co-founder, Culture+ Group
    As corporations continue to dial up their DEI efforts, how can brands adopt an inclusive approach to customer understanding, creativity, and growth in today's fast-changing market? This session explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
    • Understand why Cultural Intelligence® is essential for brands today, driving inclusive customer understanding, creativity, and growth.
    • Learn how to apply a practical framework to integrate Cultural Intelligence® into brand strategies, fostering inclusivity and delivering societal impact and business growth.
    • Discover how inclusivity contributes to deeper customer insights, enabling more effective marketing and product development.
    • Embrace diverse perspectives and cultural influences to foster creativity, leading to fresh and impactful brand campaigns and initiatives.
    • Explore case studies and best practices of how you can achieve long-term business growth by unlocking the power of Cultural Intelligence®.


    12:00 p.m. - 1:00 p.m. ET

    Program to be announced

    Grayson-Julia-LeCounte-JL-scaled.jpgJulia Lecounte-Grayson, Brand Strategy and Marketing Manager, Moffitt Cancer Center

    Presentation details to be announced.

    1:00 p.m. - 2:00 p.m. ET

    Planning Your Inclusive Communications Strategies

    PanelistsA one-hour panel discussion on strategies for making your organization's communications more inclusive.


    Host: Rick Alcantara


    June 28, 2023 at 9:00am
    $20.00 USD
    10 rsvps rsvp

  • Empowering Voices and Breaking Barriers: Speakers and Panelists Bios

    Luke-Matthew Iveson

    Luke-Matthew_Iverson_Headhshot_PRINT_copy.jpgLuke-Matthew Iveson (they/them) is the Director of the Diversity, Equity and Inclusion (DEI) Centre of Excellence at Forty1, an employee engagement agency. They harness the power of diversity, equity and inclusion to create better employee experiences, working with clients to turn DEI commitments into action.

    Their experience includes DEI communication campaigns, engagement programmes, leadership and employee development, global strategy development and activation. Luke-Matthew works with clients across various industries, including Capgemini, Nissan, AstraZeneca and GSK.

    Prior to joining, Luke was an Associate Lecturer at Manchester Metropolitan University, delivering lectures on queer and gender studies, alongside their further studies.

    Kim Clark

    Kim_Clark_studio_copy.jpgKim Clark has focused her career on messaging, audiences and how communications shape people's experiences. Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, and leading global internal communication teams at KLA, PayPal, GoDaddy and GitHub. She is known for her ability to facilitate sensitive and yet urgent conversations to make meaningful progress in creating inclusive workplaces. She speaks at conferences, runs custom workshops and consults with companies on all things diversity, equity and inclusion communications related. She lives in California with her two cats, two kids, and one girlfriend.  

    Lili Gil Valletta

    LiliGilValletta_2023_ByDawinRodriguez_05_copy.jpegLili is a former corporate executive turned entrepreneur, Cultural Intelligence® expert, and television business commentator known for her analysis of data and cultural trends impacting our economy and businesses. As an immigrant from Colombia, who came to the U.S. at the age of 17 without speaking English, she embodies the American Dream going from corporate executive turned entrepreneur. After a successful corporate career, including a 10-year tenure at Johnson & Johnson, where she pioneered multicultural marketing efforts for the Pharma sector and co-founded the Hispanic employee resource group “HOLA”, Lili co-founded the marketing agency CIEN+ and the A.I. market research tech firm CulturIntel.

    Lili is one of less than 1% of Latinas serving on a Fortune 500+ public board, as an independent director for the global youth retailer Zumiez (NASDAQ: ZUMZ) and RCN Television (BVC: RCNTELEVI). She also serves as Chairwoman of the FRIENDS of the National American Latino Museum and is an investor and operating executive board member for AUA Private Equity Partners, an investment firm that has deployed over $475 million in capital to scale family-owned and Hispanic-focused businesses.

    Julia LeCounte-Grayson


    Steve Jones

    Steve JonesSteve is the Founder & CEO of pocstock, a global diversity stock media company that unapologetically focuses on positive images of people of color.  Steve is a serial entrepreneur who has spent over 20 years leading marketing and technology companies to solve everyday problems.

    Prior to founding pocstock, Steve founded an award-winning digital agency recognized for creating innovative digital creative, marketing, and technologies for hundreds of companies including Colgate Palmolive, Cartoon Network, NBC Universal, 9/11 Memorial, NYU, Rutgers University, Pfizer, Whole Foods, Pepsico Frito Lay, Port Authority of NY & NJ, and more.

    Steve started his first entrepreneurial venture at the age of 16 and since has owned an independent record label, recording studio, social network, and a video game company.  He also gained valuable corporate experience working at large companies like Chase Manhattan Bank, Cardinal Health, Barnes & Noble, and Morgan Stanley.

    Steve was born in Barbados, raised in Brooklyn, NY and now resides in NJ with his lovely wife Marie, five beautiful children, organic vegetable garden, and his Xbox One.

    Claire Riggs

    Claire_RIggs_2.jpgA driven and accomplished professional, Claire has more than 25 years of experience in developing, implementing and managing strategic communications, as well as relationship and reputation management, in corporate, regional and independent site settings. She has specialized talent in internal and external communications, crisis management, government affairs, media relations, brand development and marketing strategies.

    Claire hold a Master's degree in Public Relations and her Accreditation in Public Relations (APR) from the Public Relations Society of America, and is a graduate of Leadership New Jersey.

    She currently serves as Managing Partner at Riggs Creative Group and teaches Advertising and Public Relations courses at Rowan University's Ric Edelman College of Communication and Creative Arts. She also serves on the Board of the United Way of Gloucester County and Women Empowered International.

    Lilly Cortes Wyatt

    Lilly_Wyatt_700px.jpgLilly is the founder of SociosPR, a Latina-owned, full-service multicultural creative communications company with a deep fluency in the nuances of cultural competence. Lilly and her team work with diverse communities for private enterprises and public agencies.

    Lilly has extensive experience in media, having worked in journalism, marketing communications, and public relations for both general and multicultural audiences. She spent nearly 20 years in news broadcasting as Executive Producer, Host, Producer, and Assignment Editor for NBC Universal, ABC, Univision, and Telemundo affiliates in the San Francisco Bay Area and Sacramento regions. Her bilingual skills in Spanish and English were instrumental in connecting important sources to community members for creating powerful feature stories. Lilly firmly believes teamwork is essential in providing strategic integrated communication plans that utilize existing media relations and establish new contacts to secure high-level placements in print, broadcast, and online media. 

    Adena White

    adena-white-headshot-2-jason-masters_copy.jpegAdena J. White is an accredited public relations professional and social-impact storyteller with more than 15 years of experience leading communications efforts for place-based nonprofit organizations. In 2017, she founded Blackbelt Media to tell the stories of changemakers working to make the South a better place for all. Blackbelt Media produces the Blackbelt Voices podcast, which tells stories from and about Black folks down South that honor Black history, celebrate Black Southern culture, and shape the future of the region.

    Adena obtained a bachelor’s degree in speech communication and journalism with an emphasis in public relations from Arkansas Tech University and was inducted into ATU's Hall of Distinction in 2021 as an Outstanding Young Alumna. She completed a master’s degree in applied communication studies from the University of Arkansas at Little Rock and, in 2022, received the department’s “Alumni Making a Difference Award.” She was selected as a 2023 Arkansas Business 40 Under 40 honoree.

    Adena achieved her Accreditation in Public Relations through the Public Relations Society of America and earned a Certificate in Social Impact Storytelling from Georgetown University. She is a highly requested speaker on storytelling and has presented at industry and association conferences, including PRSA ICON, the Arkansas Governor’s Conference on Tourism, the Kentucky Travel Industry Association, and the Mid-America Cable Telecommunications Association’s Mid-America Cable Show.

  • Toner Receives Bartley Medallion from Villanova School of Business

    Cathy J. Toner, JD, Assistant Dean, Villanova School of Business, was chosen to receive the Bartley Medallion for Excellence in Church Management at the Master’s Level from the Villanova School of Business. The Bartley Medallion is awarded annually by the faculty of the school in recognition of outstanding achievement in a specific discipline. It is the highest distinction the school can bestow upon a graduating student and serves as a visible reflection of the significant contribution made by the student to the life of the school community.

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  • Maximize Your Video Presence: Lessons from an Emmy-Winning Journalist

    by Diane Streleckis - Video is the medium to get your message across these days. That’s why knowing how to be your best self on camera and connect effectively with viewers is a crucial skill for communicators.

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  • published Magic Words: What to Say to Get Your Way in Calendar 2023-05-08 16:40:42 -0400

    Magic Words: What to Say to Get Your Way

    Jonah_Berger.jpgAlmost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect.

    But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

    Magic Words provides an inside look at the new science of language and how you can use it. Attend Magic Words: What to Say to Get Your Way if you want to leverage the power of magic words to:

    • Learn the words that persuade clients, captivate audiences, and deepen social connections.
    • Ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.
    • Persuade a customer, motivate a team, or get a whole organization to see things differently.

    About the Presenter

    Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

    Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

    June 15, 2023 at 12:00pm
    $5.00 USD
    17 rsvps rsvp

  • published IABC World Conference 2023 in Calendar 2023-04-26 20:17:12 -0400

    IABC World Conference 2023

    IABC_1066816-23_WorldConf_Graphics_socialshare.jpgWorld Conference was designed for today's communication professionals, to connect with peers from around the globe, hear from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and your organization. World Conference is the premier event for globally minded professionals within communications.

    With exciting new session formats, opportunities for connection, and chances to spark your creativity, World Conference 2023 is a can't-miss event.

    World Conference website

    June 04, 2023 at 9:00am - June 08, 2023 at 9:00am
    Sheraton Centre Toronto Hotel

  • Get More Out of Your Relationship With Chat GPT and AI

    by Diane Streleckis

    The explosion of coverage about ChatGPT crystalizes that AI is not just the future of communication, but its present. But how can communicators develop a clear-eyed, productive relationship with the technology? Communication industry leader Shel Holtz shared some ideas in advance of his virtual IABC Philadelphia session How to Make AI Your Friend and Improve Communications on Tuesday, April 25 at noon.

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  • 5 Tips to Land the Job You Want In Today's Job Market

    by Diane Strelekis - Whether you’re just starting out or deep in your career, navigating the job-search process these days is a daunting task. Layoffs are rising while candidate-screening software complicates getting your application in front of a hiring manager. Executive career coach Ed Samuel, founder of SamNova, Inc. shares five of his top ways to get the role that’s right for you, not just the role available right now.

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  • published Communicators: Embrace Your Power! in News 2023-02-13 14:45:16 -0500

    Communicators: Embrace Your Power!

    Kathryn Knellerby Diane Streleckis - Communicators excel at shining the spotlight on others. But they often can be reluctant to seek it out for themselves, according to Kathryn Kneller, founder and lead consultant at Internal Comms Mastery.

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  • Our Panelists and Moderators for How to Prepare for and Deal with a Crisis


    Lynn Perry Wooten
    Lynn Perry Wooten, a seasoned academic and an expert on organizational development and transformation, is the ninth president of Simmons University. She is the first African American to lead the University. Specializing in crisis leadership, diversity and inclusion, and positive leadership, Dr. Wooten is an innovative leader and prolific author and presenter. Dr. Wooten holds a bachelor’s degree from North Carolina A&T State University, where she was valedictorian; an MBA from Duke University’s Fuqua School of Business; and a doctorate from the University of Michigan. In addition, she received a Certificate in Advanced Educational Leadership from the Harvard University Graduate School of Education. She is the author of nearly 30 journal articles, more than 15 book chapters and four books. Beyond all her accomplishments, Dr. Wooten currently serves on the Greater Boston Chamber of Commerce Board of Directors, the Boston Public Library Board of Trustees, the Beth Israel Deaconess Medical Center Trustee Advisory Board, the JFK Library Foundation Board of Advisors, the Fenway Alliance Board of Directors, The George School Board of Trustees, the MASCO Board of Directors, and the GBH Board of Trustees.

    Richard Levick
    Richard Levick, Esq. is Chairman & CEO of LEVICK, representing countries and companies in the highest-stakes global communications matters. Mr. Levick has been honored multiple times on the prestigious list of “The 100 Most Influential People in the Boardroom” and has been named to multiple professional Halls of Fame for lifetime achievement. He is the co-author of four books and is a regular commentator on television and in print. Richard hosts the daily podcast for the Corporate Counsel Business Journal which draws the highest profile guests from former U.S. Attorneys General to former legal counsels to U.S. presidents.

    Carey Dearnley
    Carey Dearnley is a Senior Consultant at Local Wisdom, and is positioned as an Executive and Sales Communication Leader at Janssen Pharmaceutical. She is responsible for driving the organization’s strategic narrative, town halls, senior leader communications, special projects, and change management. In her two decades of experience, Carey has worked as a press secretary on Capitol Hill and in various agency and in-house roles, where she has been a strategic partner to leaders on crisis and issues management, executive positioning, change management, employee engagement, thought leadership and brand strategy and reputation.

    David KIucsik
    Corporate crises have characterized (some would say "plagued") David KIucsik’s professional life from his first job as a newspaper reporter, right thru his communications work for a global chemical company. He provides that unique perspective for clients, via his own Same Page consultancy on reputation risk, as well as Princeton Strategic Communications, a full-service agency.


    Rick Alcantara
    Rick Alcantara is president of Rick Alcantara Consulting. He advises corporate, nonprofit and government clients on public relations, crisis communications, social media and digital marketing. He is president of IABC Philadelphia, past president and current director-at-large of PRSA Philadelphia, and a member of PRSA's Counselor's Academy.

    Audra Hession
    Audra is executive vice president of marketing and communications at OWL Services and founder and CEO of Unbridled Communications. She is also president of IABC New York Tristate.

  • published Committees in About 2022-12-20 13:23:18 -0500


    Daniel Paulling





    Daniel Paulling is the Director of Communications and Publications at U.S. Masters Swimming, as well as the Editor-in-Chief of SWIMMER magazine. He develops and executes USMS’s internal and external communications and email marketing campaigns, and leads the organization’s content marketing strategy. He’s also a nationally-ranked swimmer in multiple events.

    Prior to joining USMS, he covered Major League Baseball, the NFL, and Southeastern Conference athletics for a number of newspapers and websites across the country, including The Kansas City Star, MLB.com, and USA Today. His work has been published by The New York Times and ESPN. He holds a master’s degree in journalism from the University of Missouri and a bachelor’s degree in English literature from Rollins College.

    In his spare time, Daniel enjoys reading and spending time with his dogs Baxter and Izzy.

    Diane Streleckis





    Diane Streleckis has dedicated her 30+-year career to understanding what people need from communications and then crafting content that fulfills those needs.

    Diane has created almost every form of content. Social media, videos, podcasts, blogs, news articles, sales and proposal materials, emails, presentations, and even full-blown white papers are all in her repertoire. She’s developed communication strategies for internal and external audiences in business-to-business and business-to-consumer communities, as well as the general public.

    Much of Diane’s experience is in the financial services industry, for organizations including American Century Investments, KPMG, and Vanguard. She’s also worked in a number of other industries, such as public affairs, advertising, and software.

    To get even better at creating connections through content, Diane is pursuing a Master of Science degree in Strategic and Digital Communications at Drexel University.

    Diversity, Equity & Inclusion
    Roy Woods





    Roy Woods Jr. is the Director of Communications for Springpoint, a nationally recognized senior living provider serving older adults and their families in the Mid-Atlantic region. Roy is responsible for developing, implementing, and managing communications to inform and engage internal audiences including employees, residents, members, and clients as well as external audiences including prospects, families, and industry peers. He has over 16 years of communications experience in the public and non-profit sector.  Previously, he was a Senior Communications Technician with the Office of Information Technology for the State of New Jersey. He holds a Bachelor of Arts in Communications from Thomas Edison State University, and a Master of Communications and Media from Rutgers University.


    Rashi Iyer



    Rashi Iyer


    As senior vice president, corporate communications, at Radian, Rashi is responsible for leading the development and implementation of the company’s corporate and business public relations including online print and social media channels; corporate and business brand experience; corporate philanthropy/social impact; corporate reputation and crisis management; event marketing; corporate and business creative services and executive/strategic employee communications strategies and programs.

    Rashi holds a Bachelor’s and Master’s degree in Communications, Journalism and Media Studies, and prior to joining Radian worked in various capacities in academia, government and corporate in communications roles of increasing and varied responsibility. She holds several post graduate certificates in both internal and external communications and is a current holder of the IABC’s Communications Management Professional (CMP) certification.


  • published 6 Tips for Behavior-Influencing Communications in News 2022-11-09 09:07:00 -0500

    6 Tips for Behavior-Influencing Communications

    By Diane Streleckis

    Creating communications that spur action is a common goal for communication professionals. Kieran Flanagan and Dan Gregory, co-founders of The Behaviour Report™ with more than 30 years of success in behavioral science and communication, shared tips on how to achieve that goal—by making smart people people-smart.


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  • published Marcomm Super Meetup in News 2022-11-01 19:29:26 -0400

    Marcomm Super Meetup

    MarComm_Super_Meetup_logos_V2_copy.jpgPhiladelphia’s marketing communications organizations are coming together to host the ultimate MarComm Super Meetup.

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  • published Save 20% on IABC Membership in News 2022-10-14 15:15:30 -0400

    Save 20% on IABC Membership

    IABC_823975-22_MarchMemberMonth_International_LIShareable5.jpgOpen new doors with IABC membership! Our benefits include access to the latest industry insights, career assessment tools, and more. Join or renew today and save 20%. https://bit.ly/3kLDM2I.

  • A Matter of Trust, A Communication Expert's View

    By Diane Streleckis -

    Roy Reid portrait“When we improve our relationships, we improve our results and we improve our performance. The core of those relationships is trust,” veteran communication professional Roy Reid, APR, CPRC said during a recent interview with IABC Philadelphia.

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  • published How to Get Hired in News 2022-09-22 13:37:45 -0400

    How to Get Hired

    Calling all students and early career professionals in the communication field! Attend this invaluable workshop on September 28: “How to Get Hired: Learn from the Experts!"

    How to Get Hired

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  • September IABC Guests Interviewed by the Philadelphia Tribune

    Our September 15 webcast guests appeared in an interview today by The Philadelphia Tribune. They discussed the program and their soon-to-publish book on DEI and social justice communications. https://bit.ly/3QDIVcn 



  • published IABC Event Sponsorship Enrollment in Sponsorships 2022-06-17 10:38:02 -0400

  • published IABC Conference 2022 a in News 2022-06-01 11:48:48 -0400

    IABC Conference 2022

    IABC_832374-22_WC_Graphics10.jpgJoin IABC – right here in our backyard – for World Conference 2022!

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