Rick Alcantara, VP of Communications

Rick Alcantara 301sc

Rick Alcantara

Rick Alcantara's activity stream


  • IABC Philly Wins Professional Development Award

    IABC_Philly_leaders_cropped.jpegIABC Philly received the 2024 chapter management award for professional development from IABC International. The award, presented at the association's recent World Conference in Chicago, "recognizes the leadership, management, creativity and teamwork of IABC chapter leaders." 

    Read more

  • published IABC: Boost Your Value As a Communication Pro in News 2024-07-15 10:04:07 -0400

    IABC: Boost Your Value As a Communication Pro

    In the July/Aug issue of Philly Ad News, Rick Alcantara, president of IABC Philadelphia, discusses the organization's role in delivering professional development opportunities to communications pros.

    Philly_Ad_News.png

    Diane Streleckis is a writer and content strategist dedicated to using the power of words for good. Her mission is to understand what makes people tick and then share practical ideas to help support their needs and concerns. She’s applied this mission mindset across industries for more than 30 years.


  • published Leading Without a Title in Calendar 2024-07-12 18:08:16 -0400

    Leading Without a Title

    FLEECE.jpgA TOP GUN graduate. Mike Manazir was a naval aviator trained in the F-14 and F-18 aircraft with multiple deployments on US Navy aircraft carriers. Mike commanded the USS NIMITZ (CVN-68).

    View the video promo

    Mike Manazir believes that the most influential leaders know how to establish a human connection, based on the heart, with those they lead. The true nature of “servant leadership” is to throw out any title you have and not act like “The Boss”. Mike Manazir served 36 years in the US Navy, ultimately retiring in July 2017 as a two-star Admiral. Mike commanded units of 350 people up to 10,000 people and is now a Vice President with a Fortune 100 Aerospace and Defense Company. Mike will discuss how his leadership philosophy served him well in the military, business, and non-profit boards.

    In the Navy, Mike was a naval aviator trained in the F-14 and F-18 aircraft with multiple deployments on US Navy aircraft carriers. Mike commanded the USS NIMITZ (CVN-68).

    Hypothesis: High performance catalyzes when a leader, acting from the heart, connects with teammates.

    Mike will also describe the power of storytelling and the importance of the narrative to your business. Mike relates that one of the two most important people on a high-performing staff is the communicator - to help the leader tell the right stories. Hint: the other most important person is the lawyer!

    Our program on October 28th will focus on how to lead others by ensuring they feel valued and are part of something bigger than themselves. 

    Key takeaways:

    • Lead from your heart, without a title.
    • The value of establishing trust as the foundation of your team’s performance.
    • How to communicate with passion and vision.
    • The power of listening (with a secret tip).
    • The impact of empathy.
    • Why learning people’s names is so important.

    Last_flight_Celebration.jpg

    WHEN
    October 28, 2024 at 12:00pm
    WHERE
    Online
    $5.00 USD
    1 rsvp rsvp

  • Masterclass: Advanced Prompt Writing for Communications Professionals

    Screenshot_2024-07-17_at_12.45.50 PM.pngJoin us for an intensive two-hour masterclass designed exclusively for communications professionals seeking to enhance their skills in crafting effective prompts for AI tools. This return engagement by Greg Matusky, CEO and Founder of Gregory FCA, one of the largest PR firms in America, delves deeper into the art and science of prompt writing, equipping you with the knowledge to create high-quality content, brainstorm innovative ideas, and streamline your workflow using ChatGPT.

    Attend in-person or virtually. In-person attendance is limited to 30 seats.

    What You'll Learn

    • Tailored Prompt Creation: Discover how to design specific prompts that yield precise and high-quality outputs, tailored to various communication needs.
    • Brainstorming Techniques: Learn how to leverage ChatGPT for brainstorming sessions, generating creative ideas and solutions in real time.
    • Workflow Improvements: Understand how AI can streamline your daily tasks, making your workflow more efficient and productive.

    Practical Applications

    1. Crisis Communications Plans: Gain insights into structuring and writing comprehensive crisis communications plans, ensuring your organization is prepared for any situation.
    2. Product Launch Plans: Learn to develop detailed product launch strategies that resonate with your target audience and drive engagement.
    3. News Releases: Master the art of crafting compelling news releases that capture media attention and effectively convey your message.
    4. Executive Speeches: Explore techniques for writing impactful executive speeches that reflect the unique voice and style of your leadership team.
    5. Automated Media Training Programs: Discover how to create and implement automated media training programs, enhancing your team's preparedness and performance.
    6. Identifying C-Suite Writing Styles: Use AI to identify and replicate specific writing styles for the C-suite, ensuring consistency and authenticity in all communications.
    7. Newsjacking Tool. Use AI to find trending news stories that identify adjacent stories that the media will soon be covering, and you can insert your company or client into them.  

    Who Should Attend

    This masterclass is ideal for communications professionals, PR specialists, marketing strategists, and anyone looking to enhance their AI-driven content creation capabilities.

    Join us for this engaging and informative session to unlock the full potential of AI in your communication strategies. Enhance your skills, streamline your workflow, and stay ahead in the fast-paced world of communications.

    Parking

    Gregory FCA is located within walking distance from the Ardmore train station. For anyone driving, there is a public parking garage that allows daily parking and is a one-minute walk from the office entrance: One Ardmore Place Public Parking Garage, Cricket Avenue Lot, Address: 24 Cricket Avenue, Ardmore, PA 19003

    WHEN
    August 06, 2024 at 10:00am
    WHERE
    Gregory FCA or virtual
    27 Athens Ave
    Ardmore, PA 19003
    United States
    Google map and directions
    $40.00 USD
    12 rsvps rsvp

  • Engage Your Employees During Today’s Tough Times

    Stacey.jpgBy Diane Streleckis - It’s no secret that internal communications these days faces enormous challenges. In 2024, employee trust in their employers barely exceeds 50%, a drop of nine percentage points from 2023, according to the Edelman Trust Index. Employees expressed uncertainty about their leaders’ ability to provide a workplace where they can thrive or even remain employed.

    Read more

  • Why Emails Can Turn You Off: A Behavioral Expert’s View

    NancyHarhut_Silly_HiRes_copy.jpgBy Diane Streleckis - Emails are the workhorses of marketing. Statista estimated that more than 347 billion emails were sent every day in 2022—and that number has only increased. Meanwhile, HubSpot research found that most marketers reported an average email open rate of 46-50% and average email clickthrough rate of 2.6-3%.

    Read more

  • Conquer Your On-Camera Fears and Embrace Your Authentic Self

    0337_retouched.jpgJoin us for a transformative session where Emmy award-winning news anchor turned media coach, Kerry Barrett, takes you on a journey to conquer your on-camera fears and embrace your authentic self. This presentation highlights the profound impact of genuine communication on your career and personal growth. Dive deep into the essence of authenticity, distinguishing it from perfection, and discover how being real can build trust, credibility, and lasting connections with your audience.

    In this engaging program, you'll learn:

    • Practical techniques to balance preparation and spontaneity.
    • How to use body language and voice modulation to convey sincerity.
    • How to connect with your audience through compelling storytelling.
    • Overcome common barriers to authenticity.
    • Manage on-camera nerves with grace and confidence.

    Whether you're a seasoned professional or new to media appearances, this session equips you with the tools to maintain authenticity and continuously improve your on-camera presence. Embrace your true self and transform your media appearances into powerful, impactful moments that resonate with your audience.

    About Kerry Barrett

    0052_retouched.jpg

    Kerry Barrett Consulting seeks to be the preeminent advisor to top Fortune 100 companies in media training and on-camera readiness for a broad spectrum of situations ranging from formal talks, media interviews to everyday sales pitches over Zoom.

    As an Emmy Award-winning [NBC] news anchor, Kerry offers a unique perspective as someone who has 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection. She helps people feel confident, sincere and energetic, yet relaxed on-screen.

     

    WHEN
    September 24, 2024 at 5:30pm
    WHERE
    Temple University Center City Campus
    1515 Market St
    Philadelphia, PA 19102
    United States
    Google map and directions
    $15.00 USD
    1 rsvp rsvp

  • Photos from May14 Presentation on AI Prompt Writing

    On May 14, Greg Matusky, CEO and Founder of Gregory FCA, delivered an engaging program on AI prompt writing.

    Read more

  • IABC Philly Members Volunteer for Habitat for Humanity

    IABC Philly board members Rick Alcantara, Rashi Iyer and Bill Seiberlich volunteered for a Gloucester County Habitat for Humanity project build on May 4. Work included painting and installing fire-related sheathing and lighting fixtures.

    Read more

  • 10 Ways to Make A Good Impression Count on and Off the Golf Course

    20201004_k-partners_asphoto_0790-16_2.jpegWhat lessons are learned on the golf course about being an inspiring leader and living a fulfilling life?  

    Whether you play or know golf devotees, this presentation will shed new light on the allure of the game and the synergistic relationship to our lives. 

    During this presentation, Karen Kaufman a prominent executive coach and golf enthusiast, will share her experiences on the golf course and the lessons she learned that have infused her leadership and her clients' leadership.

    You'll learn:

    • Insights into the link between impressions, relationships & leadership.
    • The 10 principles of making a good impression on and off the golf course.
    • Ideas to improve your golf game and better understand the golfers in your life. 

    Watch the video promo

    About Karen Kaufman

    FullSizeRender.JPGKaren Kaufman is the co-founding principal and president of The Kaufman Partnership, Ltd., established in Philadelphia in 1986.

    Karen Kaufman is a prominent executive coach and consultant to global organizations. She has dedicated her career to accelerating the leadership performance and impact of executives and their talented teams. With her expertise and experience in Organizational Dynamics and Impression and Relationship Management, she brings her keen observation and listening skills to ask illuminating questions and elevate the success of her clients and their companies.  

    Karen earned her MSOD in Organizational Dynamics from the University of Pennsylvania and a B.S. in Business Administration from Jefferson University. She is also a graduate of the Goldman Sachs 10,000 Small Business Program.

    As a golf enthusiast, Kaufman brings her curiosity and humor to golf and explores the potential synergies and dynamic relationships between being an effective leader, proficient in golf, and living a joyful life.

    During her presentation, Karen will provide magical nuggets to sharpen your professional intelligence and generate a renewed enthusiasm for your goals. 

    WHEN
    July 23, 2024 at 12:00pm
    WHERE
    Online
    $5.00 USD
    8 rsvps rsvp

  • IABC Creates U.S. Region, Dissolves Heritage Region

    The Heritage, Pacific Plains and Southern regions held their Annual General Meetings (AGM) on 30 April. Delegates from all three regions voted to dissolve their respective region to become one U.S. region. This dissolution also initiates a new, emerging region for members in the Caribbean and Latin America.

    Read more

  • published Be Part of IABC Philly's Day of Service in News 2024-04-23 12:22:36 -0400

    Be Part of IABC Philly's Day of Service

    IND_Volunteer.jpgJoin us on May 4 for a morning of community service in support of Gloucester County Habitat for Humanity. You'll team with fellow IABC Philly members in a home project build. No carpentry, painting, plumbing, or electrical experience is required.

    Read more

  • A Leader's Guide to Taking a Stand on Social Issues: The Rubik’s Cube of Reputation

    Bonnie_Caver.jpgThe Edelman Trust Barometer shows us that trust is eroding in society and that we are more likely to trust business than other entities of authority. This position has also put stakeholder pressure on organizations to take stands on societal issues, where speaking out and silence can be reputational risks. The 2023 Global Communication Report conducted by the USC Annenberg Center for Public Relations compares this time to maneuvering a Rubik’s Cube. Like solving a Rubik’s Cube, each move impacts somewhere else, and your actions can either build equity or erode trust. 

    Reputation is currency for an organization but achieving brand equity with all stakeholders that you can take to the bank requires a shift in thinking. This becomes even more challenging in a polarized environment where brands are trying to attract younger audiences, be responsive to social issues, and even become brand activists. Then, throw in the level of revolutionary change that organizations are undergoing; reputation must be architected, accelerated, maintained, and defended in real-time where stakeholder values and interests may either be in sync or vastly different.  

    This session will be interactive as we discuss the current global reputation trends and case studies, learn how to conduct a reputation risk assessment, and develop proof points for influencing leadership to prioritize reputation. At the end of the session, you’ll walk away with the tools you need to create a decision tree for guiding your leadership around taking a stand. Like the Rubik’s Cube, every move must align, and we’ll discuss the strategies that can put you on your way to solving this elusive puzzle. 

    About Bonnie Caver

    Bonnie Caver is the Founder and CEO of Reputation Lighthouse, a global branding, reputation, change management, and training consultancy with offices in Denver, Colorado and Austin, Texas. The firm, which is 20 years old, focuses on leading companies to create, accelerate, and protect their corporate value. 

    Bonnie is a lifelong learner. She is a certified strategic change management professional (Kellogg School of Management), a certified crisis manager (Institute of Crisis Management), and one of few in the world to hold an advanced certification for reputation through the Reputation Institute (now the RepTrak Company). 

    She is a past chair of the global executive board for the International Association of Business Communicators (IABC). She has served on the board director for the Global Alliance for Public Relations and Communication Management, where she led the Global Alliance initiative #WorldPRCommsMonth, which celebrates and advocates for the public relations and communication profession globally. Bonnie currently serves on the board of directors for the Global Communication Certification Council (GCCC) and leads the IABC Change Management Special Interest Group, which has 1,300+ members. In addition, she is heavily involved in the global conversation around the ethical and responsible use of artificial intelligence in the public relations and communications profession and led the Global Alliance’s efforts in creating Ethical and Responsible AI Guidelines for the global profession. 

    Bonnie is passionate about the communication profession and the Global Standards that guide professionals. She has traveled the world to meet with business leaders and educators to advocate for the Global Standards for the Communication Profession and the use of ethical and responsible AI within the profession. She enjoys mentoring young communication professionals and speaks frequently on branding, reputation, M&A, the future of communication and business trends, change management, ethics, and thought leadership topics. 

    WHEN
    October 17, 2024 at 5:30pm
    WHERE
    Temple University Center City Campus
    1515 Market St
    Philadelphia, PA 19102
    United States
    Google map and directions
    $10.00 USD
    1 rsvp rsvp

  • IABC Guiding Principles for the Ethical Use of AI by Communication Professionals

    Screenshot_2024-02-29_at_4.18.29 PM.pngThe following IABC Guiding Principles for the Use of Artificial Intelligence are intended to guide IABC’s members on the relevance of IABC’s Code of Ethics to generative artificial intelligence, machine learning, and similar technologies (AI). These Guiding Principles may be updated from time to time as AI technology advances and are intended to complement the IABC Code of Ethics and other IABC guidelines

    Read more

  • How to be Your Own Super Hero: Essential Networking and Career Building Strategies

    Ken_Sher_Picture_copy.jpegby Katie Quackenboss – In 2024, there will be about four million students graduating from college and entering the job market, myself included. They will need direction and lots of help. The professional world has much to offer, but where do you begin?

    Read more

  • Future Watch 2024-2025: Key Trends and Events Public Relations Should Have on Their Radar in the Coming Year

    Photo-Stephen_Dupont__Low_Res.jpgU.S. presidential election, landmark trials, food shortages, record EV sales, loneliness, reproductive rights, decluttering surge, silver tsunami, domestic migration, child labor, dechurching, demand for older workers, record snow and heat, Bitcoin ETFs, dropping interest rates, climate gentrification....

    As professional communicators, what trends and events should you have on your radar screen for the coming year? Scanning the horizon for potential changes and events can help communications professionals better anticipate and plan their internal, external and leadership communications.

    In this IABC Philadelphia learning event, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, offers his Future Watch webinar. He will wire you in about potential trends and events to watch in the coming year. Applying a futurist mindset, Dupont will discuss how to scan for signals of change, how to prepare for game-changing events, and how the action you take today matters in achieving the future you (and your organization) want tomorrow.

    By the end of this webinar, participants will:

    • Learn about trends and events that will inform their work
    • Learn how to think like a futurist and learn how to start to scanning for potential change/disruption
    • Learn how to prepare for these changes and remain nimble in the coming months and years

    About Stephen DuPont

    Stephen Dupont, APR, Fellow PRSA, is vice president of public relations, Pocket Hercules, based in Minneapolis, Minnesota. He also is a professional futurist and edits Compass, the international quarterly magazine published by the Association of Professional Futurists (APF.org). He writes and speaks frequently about the intersection between communications and foresight in organizations (corporations, nonprofits, government agencies, the military).

    WHEN
    September 19, 2024 at 12:00pm
    WHERE
    online
    $5.00 USD
    2 rsvps rsvp

  • published Photos from the 2024 SuperMarcom Meetup in News 2024-01-26 12:50:51 -0500

  • An interview with IABC President Rick Alcantara

    Screenshot_2024-01-09_at_8.37.46 AM.pngRick Alcantara, president of IABC Philadelphia, recently appeared on Tiffany's Community Spotlight to discuss public relations, crisis communications and association membership with host Tiffany DuBois-Morales. 

    Read more

  • Social Media Has Changed. Have You Changed With It?

    Hanson_w_phone.pngBy Diane Streleckis -  If most communication professionals were asked whether they were comfortable using social media, they’d likely answer yes. But social media guru Arik Hanson noted that social media has changed—and many of us still need to adapt. Hanson highlighted some of the most critical changes every pro should know.

    Read more

  • Navigating the Unseen Roads: A Journey to Personae

    Carla_GuestBy Diane Streleckis - The idea of personas for communication seems simple. You develop a set of profiles, each representing a segment of your audience, then write your materials to the appropriate person. But, of course, the process to create these personae is never simple. And no matter how well you plan, it’s usually full of surprises.

    Read more