by Katrina Hook - As Senior Vice President of Corporate Communications at Radian, Rashi Iyer leads a wide-ranging portfolio that includes corporate and business PR, executive communications, crisis communications, philanthropy, and more. Her work not only shapes Radian’s narrative but also strengthens the company’s connections with stakeholders at every level.
Rashi’s career has been driven by a deep belief in the power of communication. With a global perspective shaped by experience in academia, government, and the private sector, she brings a thoughtful, people-first approach to her work. Along with a master's in Communication Studies, she holds multiple postgraduate certificates in internal and external communication and proudly carries the IABC’s Communication Management Professional (CMP) certification.
A Career Built on Curiosity, Connection, and Clarity
“I’ve always been fascinated by the power of communication, how the right words can bridge cultures, shape perceptions, and drive action,” Rashi shares. She has lived and worked in three countries and seen how communication transcends borders. “At our core, we all want the same thing: to be understood.”
That passion led her from journalism and academia into the corporate world, where she now helps organizations discover their voice and tell stories that matter. Whether advising clients or leading communications strategy for a market-leading mortgage insurer, Rashi remains focused on one mission: making messages meaningful.
Demystifying the Accreditation Process
As Accreditation/Certification Chair for IABC Philadelphia, Rashi plays a vital role in helping members navigate the certification journey.
“The IABC accreditation process is a path to excellence,” she explains. “It starts with a comprehensive application that highlights your experience and skills, followed by a rigorous exam that tests your ability to apply strategic thinking and leadership in real-world scenarios.” For Rashi, accreditation isn’t just a credential, it’s a recognition of impact.
Why Accreditation Matters
“Earning IABC accreditation sets you apart,” she says. “It signals your ability to drive outcomes, apply global best practices, and lead with purpose in a fast-changing field.” She encourages communicators at all stages of their careers to pursue it, not just as a milestone, but as a meaningful step in their personal and professional growth.
The IABC Difference
Rashi credits IABC Philadelphia as a cornerstone of her career. “It’s more than a network,” she says. “It’s a community of passionate communicators who challenge and inspire one another.” Through IABC, she’s gained access to fresh ideas, collaborative opportunities, and the tools to stay ahead of industry trends.
Just as importantly, IABC has given her a platform to give back, mentoring others, championing accreditation, and helping the communications profession grow. “Being part of IABC means committing to continuous learning, evolving as a leader, and making an impact – not just in your own career, but across the industry.”
Katrina Hook is a communications intern and an advertising and public relations student with a passion for storytelling. She finds joy in uplifting others through her writing and creating spaces for shared adventures. Katrina loves appreciating the little things in life and enjoys traveling, running, reading, and painting.