Alcantara Discusses IABC and Public Relations in October's South Jersey Magazine

Screenshot_2024-10-29_at_12.44.36 PM.pngIABC Philadelphia's president, Rick Alcantara, discusses public relations, professional development, AI and more in the October issue of South Jersey Magazine. "His number 1 piece of advice for companies looking to communicate effectively in today's landscape is to 'walk the walk.' In other words, don't just recite certain platitudes, but actually back them up by conducting business in an ethical manner."