How to Make AI Your Friend and Improve Communications
Many times, AI is looked at with some level of distrust. Far from being here to put us, humans, out of business, AI-powered tools are improving our workplace through unprecedented productivity boosts. They can, for example, handle repetitive tasks while saving valuable time to focus on what is important. Shel has already incorporated tools like ChatGPT into his workflow, using it as a personal assistant, making it easier to prepare newsletters, and update blogs and first drafts of the company´s communication materials...and a lot more. In this session, you'll learn...
- Tips for integrating AI for improved communications
- How to make AI your friend and increase your value to your organization or clients
- Answers to your questions about the ethical issues of AI implementation for corporate use
About the Presenter
Shel Holtz is senior director of communications at Webcor, a commercial builder in California. He brings over 45 years of experience in employee communications, corporate public relations, crisis communications, media relations, financial communications, marketing communications, and compensation and benefits communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture/employee experience, business initiatives, and communications research.
Before joining Webcor in 2017, he had consulted independently for more than 20 years as principal of Holtz Communication + Technology. Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms. His first job in the organizational communication field was with ARCO in Los Angeles as an internal communications representative.
He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. Shel is a certified Strategic Communication Management Professional and an Accredited Business Communicator.
He is a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Platinum Fellow of The Mayo Clinic Center for Social Media. He began his career as a newspaper reporter and editor after graduating with a bachelor’s degree in journalism from California State University, Northridge.
Committees
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Programming |
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Daniel Paulling is the Director of Communications and Publications at U.S. Masters Swimming, as well as the Editor-in-Chief of SWIMMER magazine. He develops and executes USMS’s internal and external communications and email marketing campaigns, and leads the organization’s content marketing strategy. He’s also a nationally-ranked swimmer in multiple events. Prior to joining USMS, he covered Major League Baseball, the NFL, and Southeastern Conference athletics for a number of newspapers and websites across the country, including The Kansas City Star, MLB.com, and USA Today. His work has been published by The New York Times and ESPN. He holds a master’s degree in journalism from the University of Missouri and a bachelor’s degree in English literature from Rollins College. In his spare time, Daniel enjoys reading and spending time with his dogs Baxter and Izzy. |
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Events Diane Streleckis |
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Diane Streleckis has dedicated her 30+-year career to understanding what people need from communications and then crafting content that fulfills those needs. Diane has created almost every form of content. Social media, videos, podcasts, blogs, news articles, sales and proposal materials, emails, presentations, and even full-blown white papers are all in her repertoire. She’s developed communication strategies for internal and external audiences in business-to-business and business-to-consumer communities, as well as the general public. Much of Diane’s experience is in the financial services industry, for organizations including American Century Investments, KPMG, and Vanguard. She’s also worked in a number of other industries, such as public affairs, advertising, and software. To get even better at creating connections through content, Diane is pursuing a Master of Science degree in Strategic and Digital Communications at Drexel University. |
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Diversity, Equity & Inclusion |
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Roy Woods Jr. is the Director of Communications for Springpoint, a nationally recognized senior living provider serving older adults and their families in the Mid-Atlantic region. Roy is responsible for developing, implementing, and managing communications to inform and engage internal audiences including employees, residents, members, and clients as well as external audiences including prospects, families, and industry peers. He has over 16 years of communications experience in the public and non-profit sector. Previously, he was a Senior Communications Technician with the Office of Information Technology for the State of New Jersey. He holds a Bachelor of Arts in Communications from Thomas Edison State University, and a Master of Communications and Media from Rutgers University.
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About IABC Philadelphia
The International Association of Business Communicators (IABC) Philadelphia Chapter is a membership-based trade association for business communicators, who live or work in southeastern Pennsylvania, southern New Jersey, and Delaware. IABC Philadelphia represents one of the 100 chapters of IABC worldwide.
Mission
IABC Philadelphia empowers its members to be successful professional communicators by providing learning and development, networking and career enhancement opportunities.
We provide opportunities to further professional development, network with industry peers, and connect communications professionals with local companies and organizations.
The IABC Philadelphia Chapter provides educational programming, networking, job search assistance, job postings, and volunteer opportunities for its members and non-members. We represent a diverse array of expertise and experiences, including:
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IABC Philadelphia Chapter members also represent varied organizations, such as:
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Committed to helping its members advance their professional careers, IABC Philadelphia offers valuable opportunities to students, entry-level, mid-career and executive communicators.
If you would like to expand your knowledge, learn new skills or meet new friends, we invite you to join IABC Philadelphia.