As PR and communications professionals, you know that your brand's reputation is everything. But today, how your brand is perceived goes far beyond just words—it's about actions, inclusivity, and accessibility. This presentation dives deep into the vital connection between brand reputation and digital accessibility, showing you how making your digital content accessible to all audiences isn't just the right thing to do—it's a powerful strategy for amplifying your brand's impact and credibility.

This practical and engaging session will help PR and communications pros with the tools and knowledge needed to elevate your brand's reputation through digital accessibility.

Key Takeaways

1. Discover how digital accessibility directly influences brand reputation in our socially conscious and connected world.
2. Learn how investing in accessibility can expand your audience reach, enhance user experience, and drive tangible business results.
3. Gain practical insights on seamlessly integrating accessibility into your PR and communications strategies, ensuring your content is both inclusive and engaging.
4. Explore ways to effectively communicate your commitment to accessibility, build deeper trust, and position your brand as a leader in the industry.

About Matisse Hamel-Neils

Matisse Hamel-Nelis is an award-winning Métis communications and digital accessibility consultant based in Toronto. With extensive public relations experience, Matisse is both the founder and principal of Matisse Nelis Consulting and a part-time professor at Durham College, where she developed and now leads the Public Relations Graduate Certificate program. She is the founder and host of PR & Lattes, a podcast and blog that provides a platform for communications professionals to share insights and ideas on public relations, marketing, and accessibility. Matisse is deeply committed to fostering inclusivity and accessibility in all her roles. Certified as an Accessible Documents Specialist (ADS) and a Certified Professional in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals, Matisse is a respected authority on accessibility in digital communications.

IABC Philadelphia's president, Rick Alcantara, discusses public relations, professional development, AI and more in the October issue of South Jersey Magazine. "His number 1 piece of advice for companies looking to communicate effectively in today's landscape is to 'walk the walk.' In other words, don't just recite certain platitudes, but actually back them up by conducting business in an ethical manner."