Make Your Message Matter With Accessible Comms

accessible_.pngThe power of communication is in the ability to connect with emotion to change hearts and minds. When your digital content isn’t accessible for everyone, including people with disabilities, you’re leaving people behind.

Around the world, 16% of the world’s population, or over 1.3 billion people identify as having a disability. And according to the WebAIM top million report, 96.3% of the top million homepages on the internet have detectable accessibility problems.

You don’t need a big team or a big budget to make a big impact. There is a clear connection between accessibility and meaningful, measurable business outcomes.

Get ready to dig in, engage and start thinking differently in this highly interactive and fun session.

During the session, we’ll cover:

  • The principles of digital accessibility – what it is and what it means
  • How audiences with different needs benefit from accessible communications, including people who are neurodiverse, people who have visual disabilities and people with Parkinson’s, ALS or other neuromuscular conditions
  • How to write accessible content, including implications for videos, graphics and visuals, and where AI fits into the workflow

Free LinkedIn Live Event

About the Panelists


Kelly Thibodeau

Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the founder of Squarely Accessible.

Kelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society. 

Squarely Accessible is a recipient of the inaugural 2022 Manitoba Accessibility Fund Grant. Her experience in digital accessibility started in 2007 as a member of an internal Accessibility for Ontarians with Disabilities Act (AODA) working group committee for a leading international financial services organization, and then as a key member of an Accessibility for Manitobans Act (AMA) working group.

Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.

Jolene_MacDonald.png Jolene MacDonald

Jolene is the Founder of Accessibrand. For over a decade, she has known that people with disabilities need a different work model to be able to give their full potential to their careers. Accessibrand™ is based on Jolene’s 25 years of knowledge in the graphic design and marketing industry, as well as her 21 years as a successful entrepreneur and award-winning designer, creative director and illustrator. Top that all off with her own personal disability experience, and out comes an innovative model for a design, marketing and communications agency that employs professionals with disabilities. Accessibrand provides employment opportunities to its working collective and those able to take on the work do so. Jolene is an advocate, wife and mother of three. She has volunteered with Little People of Ontario, Rare Disease Foundation, and sits on the Grand River Accessibility Advisory Committee and CAN National Committee. 


  • April 30, 2024 at 12:00pm – 1pm
  • Rick Alcantara