Future Watch 2024-2025: Key Trends and Events Public Relations Should Have on Their Radar in the Coming Year

Photo-Stephen_Dupont__Low_Res.jpgU.S. presidential election, landmark trials, food shortages, record EV sales, loneliness, reproductive rights, decluttering surge, silver tsunami, domestic migration, child labor, dechurching, demand for older workers, record snow and heat, Bitcoin ETFs, dropping interest rates, climate gentrification....

As professional communicators, what trends and events should you have on your radar screen for the coming year? Scanning the horizon for potential changes and events can help communications professionals better anticipate and plan their internal, external and leadership communications.

In this IABC Philadelphia learning event, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, offers his Future Watch webinar. He will wire you in about potential trends and events to watch in the coming year. Applying a futurist mindset, Dupont will discuss how to scan for signals of change, how to prepare for game-changing events, and how the action you take today matters in achieving the future you (and your organization) want tomorrow.

By the end of this webinar, participants will:

  • Learn about trends and events that will inform their work
  • Learn how to think like a futurist and learn how to start to scanning for potential change/disruption
  • Learn how to prepare for these changes and remain nimble in the coming months and years

About Stephen DuPont

Stephen Dupont, APR, Fellow PRSA, is vice president of public relations, Pocket Hercules, based in Minneapolis, Minnesota. He also is a professional futurist and edits Compass, the international quarterly magazine published by the Association of Professional Futurists (APF.org). He writes and speaks frequently about the intersection between communications and foresight in organizations (corporations, nonprofits, government agencies, the military).

  • September 19, 2024 at 12:00pm – 1pm
  • online
  • 1 person is going
  • Rick Alcantara


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