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Inside the Ethical Decision-Making Process
(November 11, 2021) Being able to do your job on camera is the new essential skill. When your job is to get results, there are only three options: inspire, convince and/or persuade. In this session, David Horsewood will explain how to do all three.
Reframing Influencer Marketing to Ignite Your Brand
(September 23, 2021) IABC Philadelphia President-Elect Rick Alcantara interviewed Author, podcaster and digital marketing leader Jason Falls about how influencer marketing is passé and why we must replace it with "influence marketing."
Mastering the Art of Bragging: What Today's Professionals and Other Humble Leaders Must Know
(July 22, 2021) Leadership and career coach Darcy Eikenberg delivered a fun and fast-paced workshop on why communication professionals need to regain the lost skill of bragging and start sharing their success stories more freely.
Surviving a Crisis and Choosing the Right Spokesperson
(June 16, 2021) Media trainer and Emmy Award-winning former newscaster Kerry Barrett discussed why its important to choose the right spokesperson to represent your brand, especially during crisis situations.
What Employees Think of Your Digital Communication
(May 13, 2021) Angela Sinickas, ABC, founder of Sinickas Communications, discussed what employees think of your digital communications and how to measure and improve your messaging.
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
(April 7, 2021) Communication consultant, keynote speaker and workshop leader, and bestselling author Rob Biesenbach provides practical strategies to help you become an effective storyteller.
How to Lead During Uncertain Times
(March 10, 2021) Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, discussed ways communicators can inspire their bosses, team members and clients during uncertain times.
Recreating the Water Cooler In Today's Virtual Work Environment
(February 9, 2021) Alyssa Zeff of Davis & Company discussed ways to recreate the spontaneity and creativity that existed when we were all working together in-person.
Making Virtual Town Halls More Engaging
(January 12, 2021). Allison Davis and Jennifer O'Neil discuss ways to turn your town hall into a virtual event that energizes and motivates employees. (Video)
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