In today's rapidly evolving workplace, AI isn't just another tech trend—it's a transformative force that can dramatically enhance productivity and innovation. But how do you move your organization from AI anxiety to enthusiastic adoption?

Join us as Shel Holtz shares Webcor's success story in introducing generative AI tools across Webcor. This engaging 45-minute session reveals the communication strategies that turned skeptical employees into confident AI users who now leverage these powerful tools in their daily work.

What you'll discover:

• Demystifying AI through storytelling – Craft internal communications that transform complex AI concepts into relatable, accessible narratives that resonate with employees at all technical levels
• Building momentum through strategic pilot programs – Learn how to identify and engage early adopters who can become your AI champions and help create organization-wide excitement
• The art of effective prompting – Master practical techniques for developing clear, powerful prompts that unlock AI's full capabilities and deliver meaningful results
• Navigating the human side of technological change – Discover proven approaches to address concerns, build trust, and align AI initiatives with both organizational goals and employee needs

Don't miss this opportunity to gain actionable insights that will position you as a strategic leader in your organization's AI journey. Leave equipped with the tools to transform how your colleagues perceive and utilize this game-changing technology.

About Shel Holtz

Shel Holtz is senior director of communications at Webcor, a commercial builder in California. He brings to the job more than 45 years of experience in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications, and compensation and benefits communications.

In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives, and communications research.

Before joining Webcor in 2017, he had consulted independently for more than 20 years as principal of Holtz Communication + Technology, working with organizations worldwide to employ technology in their communications, from email and intranets to social media.

Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms. His first job in the organizational communication field was with energy company ARCO in Los Angeles as an internal communications representative.

He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. Shel is a certified Strategic Communication Management Professional and an Accredited Business Communicator.

Shel has been a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Founding Research Fellow at the Team Flow Institute. He is a certified Strategic Communication Management Professional and an Accredited Business Communicator. Shel served six years on IABC’s international executive board and is a five-time winner of IABC’s Gold Quill award. He began his career as a newspaper reporter and editor after graduating with a bachelor’s degree in Journalism from California State University, Northridge. He lives with his wife and their dog in Concord, California.