Rob Biesenbach on Storytelling, Communication and Ferris Bueller
An interview by Kaylee Holland -
Q: What drew you to storytelling as the core of your work?
Rob Biesenbach explains that storytelling has always been embedded in his career as a communications and public relations professional. However, his passion intensified in the early 2000s when he began taking improv and sketch comedy classes at Second City. “That just was so mind-expanding and enriching,” he says. “It really deepened my understanding of storytelling and my passion for it.” Through that experience, Biesenbach realized that storytelling principles drawn from performance could be applied to help people communicate more effectively in professional settings.
Unleashing the Power of Storytelling: A Profile of Rob Biesenbach
by Bill Seiberlich
Rob Biesenbach works with leaders who want to be more persuasive and authoritative in everything they do. That means helping them break free from “Death by PowerPoint,” tell their story…and communicate like human beings!
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