Many times, AI is looked at with some level of distrust. Far from being here to put us, humans, out of business, AI-powered tools are improving our workplace through unprecedented productivity boosts. They can, for example, handle repetitive tasks while saving valuable time to focus on what is important. Shel has already incorporated tools like ChatGPT into his workflow, using it as a personal assistant, making it easier to prepare newsletters, and update blogs and first drafts of the company´s communication materials...and a lot more. In this session, you'll learn...

• Tips for integrating AI for improved communications
• How to make AI your friend and increase your value to your organization or clients
• Answers to your questions about the ethical issues of AI implementation for corporate use

April 25, 2023
Noon - 1:00 p.m. Eastern

About the Presenter

Shel Holtz is senior director of communications at Webcor, a commercial builder in California. He brings over 45 years of experience in employee communications, corporate public relations, crisis communications, media relations, financial communications, marketing communications, and compensation and benefits communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture/employee experience, business initiatives, and communications research. 

Before joining Webcor in 2017, he had consulted independently for more than 20 years as principal of Holtz Communication + Technology. Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms.  His first job in the organizational communication field was with ARCO in Los Angeles as an internal communications representative. 

He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. Shel is a certified Strategic Communication Management Professional and an Accredited Business Communicator. 

He is a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Platinum Fellow of The Mayo Clinic Center for Social Media. He began his career as a newspaper reporter and editor after graduating with a bachelor’s degree in journalism from California State University, Northridge.