In this engaging and interactive masterclass, participants will embark on a comprehensive journey to launch, expand, and elevate the use of ChatGPT and similar AI tools in business communications. The masterclass is structured in three dynamic hours, each designed to progressively deepen your understanding and skills.

Hour One focuses on launching and expanding your use of ChatGPT and similar tools. Through instruction, demonstration, case studies, and group discussion, you will learn how to start using generative AI on an individual level, and then expand it across teams and functions.

Hour Two delves deeper into applying these tools for project planning, execution, and crisis management, featuring group activities and demonstrations to illustrate advanced functionalities.

Hour Three takes participants to the next level, emphasizing how to use generative AI to help advance organizational goals and exploring the latest developments in generative AI. The masterclass concludes with a final Q&A and closing thoughts on promoting AI integration in your work.

Learning Objective

By the end of this masterclass, you’ll be able to:

• Develop an AI Mindset and Understand Best Practices in Using Generative AI: Develop a new way of thinking about how you work and grasp the best practices for using ChatGPT and similar tools.
• Apply AI Tools to Individual and Team Functions: Learn how to implement AI tools in personal and team settings.
• Apply Generative AI to Major Projects: Discover how to integrate AI in project planning, execution, and follow-up for improved efficiency and output quality.
• Promote AI Integration in Professional Settings: Develop strategies to advocate for and integrate AI in your work environment effectively.

About Matt Russell

Matt Russell is a nationally recognized speaker on generative AI who presented a generative AI masterclass at the 2023 IABC World Conference. He has frontline experience establishing generative AI guidelines, use cases, super users' teams, and training processes for ChatGPT and other generative AI tools.

Formerly an award-winning senior reporter for The Rochester Post-Bulletin, Matt joined Mayo Clinic in 2012. He served as the communications lead for the $3.76 billion Campaign for Mayo Clinic and led Mayo Clinic’s engagement with PBS for the premiere tour supporting the Ken Burns documentary “The Mayo Clinic.” In his current role, he provides strategic communications consultation to the leadership of one of the world’s largest and most prestigious surgical and procedural practices.

Matt holds a bachelor's degree in English from St. John's University in Collegeville, Minnesota and a Master of Business Administration degree from Saint Mary's University of Minnesota.