Sometimes it’s not what you say but how you say it.  B2B marketers often learn this the hard way … if we learn it at all.

The truth is, you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat.

In this short, example-stuffed webinar, discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs.

You’ll see the common, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it. 

Takeaways:

• The easiest and most overlooked way to increase revenue (7x more effective, says the B2B Institute)
• The misconception about your audience that costs you sales—and makes you look LESS intelligent
• The simple way to rewrite a headline that’s proven to boost engagement up to 140%

About Nancy Harhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness.

Check out her recent book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award, the NYC Big Book Award, the AMA Leonard L. Berry Marketing Book Award, and several other accolades.