3 Behavioral Principles to Help Boost Marketing Effectiveness
By Diane Streleckis - Spurring people to act can feel like a daunting task for marketing communication professionals. But a dash of understanding about human behavior can make the task easier.
Read moreWelcome to IABC Philadelphia
Welcome to IABC Philadelphia - We unite business communicators in the greater Philadelphia area.
One of 100 chapters of the International Association of Business Communicators, IABC Philadelphia serves Southeastern Pennsylvania, Southern New Jersey, and Delaware.
Our networking events, workshops and webinars bring together local professionals and influencers in corporate communications, public relations and marketing.
On June 23, Steve and Cindy Crescenzo will show you how to convert your communications from reactive and corporate to strategic and creative in five steps.
On July 21, Shel Holtz returns to IABC Philly to discuss the unleashing of AI's potential - how to drive employee adoption through strategic communication.
On September 8, Ben Wise and Dareen Chiu will join us to discuss the art and science of persuasion.
The International Association of Business Communicators was founded in 1970 and has 8,000 members across 100 chapters. It organizes an annual, four-day World Conference, where attendees network and learn the latest tactics in everything from crisis management to employee engagement.
Join us today to expand your network, expertise, and circle of friends.
Check out all our upcoming programs.