3 Behavioral Principles to Help Boost Marketing Effectiveness
By Diane Streleckis - Spurring people to act can feel like a daunting task for marketing communication professionals. But a dash of understanding about human behavior can make the task easier.
Read moreWelcome to IABC Philadelphia
Welcome to IABC Philadelphia - We unite business communicators in the greater Philadelphia area.
Our networking events, workshops and webinars bring together local professionals and influencers in corporate communications, public relations and marketing.
One of 100 chapters of the International Association of Business Communicators, IABC Philadelphia serves Southeastern Pennsylvania, Southern New Jersey, and Delaware.
Join us on September 20 when Jen McFarland will provide timeless strategies for navigating uncertainty. On October 3, attend our virtual event Media Readiness for Communications Pros. On October 17, Ann Wylie will show you how to cut through the clutter, measurably boost your content's readability and hit your targets.
The International Association of Business Communicators was founded in 1970 and now has 8,000 members across 100 chapters. It organizes an annual, four-day World Conference, where attendees network and learn the latest tactics in everything from crisis management to employee engagement.
Join us today to expand your network, expertise, and circle of friends.
Check out all our upcoming programs.