Featuring Ben Wise & Darren Chiu

Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. This webinar aims to bridge that gap by incorporating research from psychology, behavioral economics, and influence.

Three Session Takeaways:

• Understand the psychology of influence and persuasion
• Learn the 3 Basic Human Truths of change and decision making
• Apply key psychological principles in your day-to-day role

About the Speakers

Ben Wise and Darren Chiu are the co-founders of Captivate, where they transform the art and science of persuasion into actionable strategies. As leading authorities on persuasion psychology, they bring unmatched energy and insight to audiences at industry conferences, private events, and professional development programs with their research-backed, results-driven approach.

Ben Wise brings 15 years of advertising expertise as Google's Head of Programmatic Media, where he shapes the future of digital advertising. A dedicated community leader, Ben serves on the Daily Bread Food Bank Board and mentors high-growth startups on sales strategy and market penetration. His unique blend of corporate leadership and philanthropic impact offers audiences actionable insights on influence, leadership, and strategic growth.

Darren Chiu, a Strategy Lead at Google, architects breakthrough marketing strategies across diverse industries. His innovative approach combines 12 years of business acumen with the dynamic creativity of professional storytelling. Recently named an Emerging Leader in Advertising & Sales by The Peak (2023), Darren brings a distinctive perspective that merges strategic thinking with engaging communication. His talent for comedic storytelling adds an unexpected dimension to his presentations, making complex concepts accessible and memorable.