Michael Smith, past president of IABC Philadelphia and head of corporate communications for Acts Retirement-Life Communities, shares industry challenges and how he uses messaging to create more uplifting narratives.
Working in senior living is not for everyone.
But it suits Michael Smith just fine. For 15 years, he’s served in various communications roles for Pennsylvania-based Acts Retirement-Life Communities, one of the nation’s foremost senior living providers. Now head of corporate communications for the company, he’s using his influence to shed light on an industry that’s often misunderstood and portrayed in a negative light.