Copywriting: The Scientific Artistry of Storytelling

This webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically.

Justin will discuss different types of copywriting, such as blog content, article content, social media content, and more. He will also discuss best practices for writing as they relate to SEO, copy length, grammar, voice, tone, and how to craft audience-centered communications.

January 13, 2022

Noon - 1:00 p.m. Eastern
Members: $10
Guests: $20
Students: $5

About the Presenter

Justin_Quinn.jpgAs a journalist for more than 15 years, Justin Quinn covered everything from murder to music. He began his career in 1995, working for various newspapers in Pennsylvania and Maryland before coming home to Lancaster, PA in 2001 and extending his media career as a reporter for the Lancaster Intelligencer Journal (now LNP).

At LNP, Justin primarily covered politics and courts, but he also worked as a general assignment reporter and covered some of his favorite musicians, including Willie Nelson, the surviving members of The Grateful Dead, the Steve Miller Band, and more. He also freelanced for several national print publications.

After landing in the pages of Dog Fancy Magazine, Justin felt he had nothing more to prove and left print journalism in 2006 to found Headline Consultants, Inc., a digital content marketing company. Over the years, Justin has worked with numerous organizations, non-profits, and agencies to develop original, engaging content that resonates with audiences and compels them to take action.

As a ghostwriter, blogger, and feature writer, Justin’s thought leadership articles have appeared in a variety of publications, including Entrepreneur,, and Forbes. As part of his content marketing efforts, Justin has helped many companies develop and monetize their social media presence and build engaged followings online.

As the father of 8-year-old twin daughters, Justin spends his free time watching princess movies, fixing Hello Kitty toys, and learning about dragons and dinosaurs.

  • January 13, 2022 at 12:00pm – 1pm
  • online
  • 36 people are going
  • Elena Perri



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$20.00 Guests
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$5.00 Students