Masterclass: Advanced Prompt Writing for Communications Professionals

Screenshot_2024-07-17_at_12.45.50 PM.pngJoin us for an intensive two-hour masterclass designed exclusively for communications professionals seeking to enhance their skills in crafting effective prompts for AI tools. This return engagement by Greg Matusky, CEO and Founder of Gregory FCA, one of the largest PR firms in America, delves deeper into the art and science of prompt writing, equipping you with the knowledge to create high-quality content, brainstorm innovative ideas, and streamline your workflow using ChatGPT.

Attend in-person or virtually. In-person attendance is limited to 30 seats.

What You'll Learn

  • Tailored Prompt Creation: Discover how to design specific prompts that yield precise and high-quality outputs, tailored to various communication needs.
  • Brainstorming Techniques: Learn how to leverage ChatGPT for brainstorming sessions, generating creative ideas and solutions in real time.
  • Workflow Improvements: Understand how AI can streamline your daily tasks, making your workflow more efficient and productive.

Practical Applications

  1. Crisis Communications Plans: Gain insights into structuring and writing comprehensive crisis communications plans, ensuring your organization is prepared for any situation.
  2. Product Launch Plans: Learn to develop detailed product launch strategies that resonate with your target audience and drive engagement.
  3. News Releases: Master the art of crafting compelling news releases that capture media attention and effectively convey your message.
  4. Executive Speeches: Explore techniques for writing impactful executive speeches that reflect the unique voice and style of your leadership team.
  5. Automated Media Training Programs: Discover how to create and implement automated media training programs, enhancing your team's preparedness and performance.
  6. Identifying C-Suite Writing Styles: Use AI to identify and replicate specific writing styles for the C-suite, ensuring consistency and authenticity in all communications.
  7. Newsjacking Tool. Use AI to find trending news stories that identify adjacent stories that the media will soon be covering, and you can insert your company or client into them.  

Who Should Attend

This masterclass is ideal for communications professionals, PR specialists, marketing strategists, and anyone looking to enhance their AI-driven content creation capabilities.

Join us for this engaging and informative session to unlock the full potential of AI in your communication strategies. Enhance your skills, streamline your workflow, and stay ahead in the fast-paced world of communications.


Gregory FCA is located within walking distance from the Ardmore train station. For anyone driving, there is a public parking garage that allows daily parking and is a one-minute walk from the office entrance: One Ardmore Place Public Parking Garage, Cricket Avenue Lot, Address: 24 Cricket Avenue, Ardmore, PA 19003

  • August 06, 2024 at 10:00am – 12pm
  • Gregory FCA or virtual
    27 Athens Ave
    Ardmore, PA 19003
    United States
    Google map and directions
  • 12 people are going
  • Rick Alcantara


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Select Your Tickets

$60.00 Guest In-Person
$50.00 Guest Virtual
$50.00 IABC Philly Chapter Member In-Person
$40.00 IABC Philly Chapter Member Virtual