Imagine you really could hop into a Delorean, hit 88 MPH, and talk to your 2019 self. How do you think they’d respond to: a global pandemic, ChatGPT, or … murder hornets (remember that!?!). 

My guess is your 2019 self would cycle through shock and disbelief. How can so much happen in such a short period of time? 

Yet, that’s the world we live in. Constantly shifting, ever-changing. 

How do you lead through this world? 

Get ready to boost your resilience so you can ride the waves of change, rather than fight against the current. Although none of us has a crystal ball, we do control how we respond to change in an uncertain world.

Jen McFarland, MPA, shares practical, timeless strategies for navigating uncertainty. By the end of this program you’ll learn:

• What VUCA means for you (and your organization)
• Why a strategic project framework with a heavy dose of structured flexibility builds resilience and clarity
• Why (and how) effective communication is vital for successful change implementation
• How to develop a curious, learning mindset in the face of things like AI

About the Presenter

Jen McFarland, MPA, is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing strategy, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She lives in Portland, Oregon, with her husband and Boston terriers.