Featuring Roy W. Reid, APR, CPRC, CPC

Trust is the cornerstone of all our relationships and its measure goes a long way to determine the fulfillment, productivity, and profitability of any relationship. People can make meaningful and lasting changes in their family, business, and community by taking immediate and intentional steps. The Trust Transformation program provides audience members with the tools and resources to do just that.

In this engaging program, Roy W. Reid, APR, CPRC, CPC shares the universal principles that can be tailored to cultivate and improve all of your key relationships, from personal to professional: from media, employees, bosses and even clients and prospects to family, friends and colleagues. 

Roy will challenge the status quo regarding how you think about trust.  By the end of this program, he’ll have you thinking about trust in a completely new way.  You will come away with a better understanding about:

• How to build real trust with the media
• How to build trust with employees, clients and colleagues
• What destroys trust
• Why people don’t trust corporations and PR people today
• We’ll also explore the findings and recommendations of the annual Edelman Trust Barometer.

October 13, 2022
noon - 1:00 p.m.

About Roy W. Reid, APR, CPRC, CPC

“No prognosis for a positive outcome” is what most medical experts said was inevitable for Roy Reid, APR, CPRC, CPC as he lay in a coma, having suffered an acute aortic dissection in May 2019. However, his is a story of mission, medicine, and miracles, because Roy’s outcome was indeed positive: he survived and today is thriving! 

Roy is, quite literally, a walking miracle. Today, he is sharing his personal story of transformation from acute trauma and near-death experience to a life defined by the resilience that changed how he lives and works. Today, he lives each day as if it were his last, to honor the gift of continued life and ensure his is a life worthy of that gift. His message is simple, “Count every day and make every day count.”

Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based program to improve results by improving relationships through a more intentional focus on earning, cultivating, and restoring trust.

Roy is a leading authority on trust, public relations, business communications and marketing, with extensive experience in healthcare. He works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust Across America/Trust Around the World.

Roy has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He has successfully worked with leading brands, including AdventHealth, UCF, Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, and Duke Energy.

Roy holds his Bachelor of Science degree in Business Administration.  He is an accredited public relations professional (“APR”), certified public relations counselor (“CPRC”) and Certified Professional Coach (CPC).