IABC Philadelphia Invites You to a Virtual Fireside Chat with Steve Lubetkin, Managing Partner of The Lubetkin Media Companies and News Director of its news content division, StateBroadcastNews.com
Increasingly, clients and prospects expect businesses they work with to deliver important news and information using a variety of information channels, including audio and video.
If you previously relied on email distribution and print newsletters and magazines, it’s important to be able to deliver important company news and thought leadership using audio and video podcasts, should the need arise.
In this presentation, Steve Lubetkin, co-author with Donna Papacosta of The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, reviews and explains how to make audio and video podcasts (Internet-distributed audio and video programs) part of your marketing and communications plan.
About the Presenter
Steve Lubetkin is the managing partner of The Lubetkin Media Companies and serves as news director of its news
content division, StateBroadcastNews.com.
The Lubetkin Media Companies (LMC) produce award-winning, dramatic and artistic corporate, event, and documentary videos and photojournalism, as well as audio, video, and photos for distribution over the Internet.
Steve formed LMC and its divisions in December 2004, after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and supporting completion of the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank.
He holds an MBA from the University of Phoenix, and a BA in Spanish and Philosophy from Monmouth College (now Monmouth University), West Long Branch, NJ. He is Accredited in Public Relations by the Public Relations Society of America (PRSA) and is a member of PRSA’s prestigious College of Fellows.
- November 12, 2020 at 12pm – 1pm