Do you follow all the best practices for email creation and still not get the response you want? That’s because today there’s more to success than targeted lists, compelling offers, and perfectly executed creative.
Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine whether they open, read, and respond to it.
Scientific research has proven people don’t operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another.
In this information-packed session, you’ll discover 10 tactics that will get your target to open, read, and respond to your email without even thinking about it! See numerous examples from various verticals, and leave ready to create insanely effective emails that prompt automatic action.
- Two ways to position your message for faster response
- How to turn a small “yes” into a big win
- When “negative” messages can have positive results
- Why you’ll sell more using Social Proof
- The journalists’ secret that boosts email readership
About Nancy Harhut
A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.
The co-founder and chief creative officer of HBT Marketing, Nancy has been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.”
- March 27, 2024 at 12:00pm – 1pm