by Katie Quackenboss – In 2024, there will be about four million students graduating from college and entering the job market, myself included. They will need direction and lots of help. The professional world has much to offer, but where do you begin?

Rick Alcantara, president of IABC Philadelphia, recently appeared on Tiffany's Community Spotlight to discuss public relations, crisis communications and association membership with host Tiffany DuBois-Morales. 

By Diane Streleckis - The idea of personas for communication seems simple. You develop a set of profiles, each representing a segment of your audience, then write your materials to the appropriate person. But, of course, the process to create these personae is never simple. And no matter how well you plan, it’s usually full of surprises.

By Diane Streleckis - With the immediacy of social media and the web, the world has become more connected than ever. Yet especially during today’s turbulent times, that connection brings challenges for leaders wanting to get their messages out effectively to employees, clients, and a diverse and at times divided public.

by Diane Streleckis - There’s no escaping the volume of content coming at each of us every day. And generative artificial intelligence tools are only increasing the amount and making it harder for communication professionals’ messages to get to the top of the pile.

by Diane Streleckis - You’ve nabbed that coveted media spot for your company representative or even yourself. What can you do to make the most of the opportunity—and not go viral for all the wrong reasons?

By Diane Streleckis - Artificial intelligence (AI) is coming to a workplace near you. It feels like a whole new world. But as Women Conquer Business founder Jen McFarland pointed out, it’s just one of many changes that have remade the landscape of work.

By Diane Streleckis -- Generative artificial intelligence (AI) has the potential to do more than simply save communication professionals time or boost productivity—although it can certainly do both those things. Innovation expert Gina Debogovich shared how AI can invigorate your creativity so the messages and experiences you create connect with the people you’re trying to reach.