Many times, AI is looked at with some level of distrust. Far from being here to put us, humans, out of business, AI-powered tools are improving our workplace through unprecedented productivity boosts. They can, for example, handle repetitive tasks while saving valuable time to focus on what is important. Shel has already incorporated tools like ChatGPT into his workflow, using it as a personal assistant, making it easier to prepare newsletters, and update blogs and first drafts of the company´s communication materials...and a lot more. In this session, you'll learn...

• Tips for integrating AI for improved communications
• How to make AI your friend and increase your value to your organization or clients
• Answers to your questions about the ethical issues of AI implementation for corporate use

About the Presenter

Shel Holtz is senior director of communications at Webcor, a commercial builder in California. He brings over 45 years of experience in employee communications, corporate public relations, crisis communications, media relations, financial communications, marketing communications, and compensation and benefits communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture/employee experience, business initiatives, and communications research. 

Before joining Webcor in 2017, he had consulted independently for more than 20 years as principal of Holtz Communication + Technology. Earlier in his career, Shel was director of corporate communications for Allergan and Mattel and spent time at two global human resources consulting firms.  His first job in the organizational communication field was with ARCO in Los Angeles as an internal communications representative. 

He has written six communication-themed books and is co-host of the first and longest-running communication-focused podcast, “For Immediate Release,” which debuted in early January 2005. Shel is a certified Strategic Communication Management Professional and an Accredited Business Communicator. 

He is a regular speaker globally on topics surrounding the application of online technology to strategic communication. He is a Fellow of the International Association of Business Communicators (IABC), a Senior Fellow of the Conference Board’s Marketing and Communication Center, and a Platinum Fellow of The Mayo Clinic Center for Social Media. He began his career as a newspaper reporter and editor after graduating with a bachelor’s degree in journalism from California State University, Northridge.

by Diane Streleckis - Communicators excel at shining the spotlight on others. But they often can be reluctant to seek it out for themselves, according to Kathryn Kneller, founder and lead consultant at Internal Comms Mastery.

It takes work to optimize your career and that includes conducting an effective job search whether you are working or unemployed. Learn the early-stage triggers of when to optimize your career and if your strategy is proactive or reactive. Learn why taking your time can pay off in assessing your career and deciding on staying the course or pivoting to bring you to that better place. Career pivots can be easy to extremely hard and there are steps that can help the cause. If you have many years of experience, ageism can be a challenge. If you are launching your career right out of college there are imperatives to adhere to. 

Learn ways to balance a job search. It begins with foundational elements. A rock star resume and LinkedIn profile can make all the difference. But without a solid and strategic network, it falls flat and puts you at a disadvantage.

Are you ready to launch a targeted job search or are you only relying on the job boards? Where do your values play a role in your job search? Are you prepared to interview like a lion and articulate your value or are you not sure what to do or what to say? Are you prepared to talk about the strengths of your personality? Are you ready to attack the hidden job market and put in the effort?

April 11, 2023
6:30 p.m. - 7:30 p.m. Eastern
Cost: Free

During the program, you'll learn the following and more:

• The big triggers that start a job search in earnest at all stages of your career
• The biggest do's and don'ts are when it comes to creating a great resume
• Assess your career and determine if you're ready to pivot to that better place
• Why putting all your effort into only one to three areas of a job search can hurt you
• How to attack the hidden job market and why a cold call is not all bad
• The biggest resume and LinkedIn profile mistakes
• How to get promoted and stay with your existing firm
• How to work with a third-party recruiter.
• How to negotiate a job offer and avoid big mistakes

About Ed Samuel

Ed Samuel is a Career, Life and Executive Coach, Public Speaker, Author, certified Career Assessment and DiSC Team Leader and has a non-profit stewardship ministry and founder of SamNova, Inc. His team provides career assessments, resume writing, and one-on-one career transition support with emphasis on mid to senior level clients across multiple functional roles and industries. He specializes in growing and leveraging formal networks, targeted job searches, attacking the hidden job market, landing a job after the age of 55+ and those looking to make career pivots. Ed leads a team of 20+ career assessment consultants across the US. His team has helped 850+ to date. His firm supports clients across the USA who are working or in job or life transition. Ed is also a career and small business coach, mentor, and consultant for Penn State University. His consulting team also actively supports the underserved community in the greater Philadelphia area.  

Ed leads Career Professionals Networking Forum (CPENG) in Newark, DE, Believers in Business (BIB) small business forum for greater Kennett Square, PA, hosts “Optimize Your Career” program on Philly radio, 1180 am WFYL and co-hosts a weekly faith and career forum on Tuesdays at 11 am EST under Thought Leadership Branding (TLB) on Clubhouse. He is a frequent speaker at Philadelphia Area Great Careers Group, ExecuNet, TPNG, Chem/Pharma, Joseph's People, Lehigh Valley Professionals (LVP), FENG, CPENG, Newtown Networking Forum, Career Rebound - FL, Montgomery County Networking Group, PSG of Mercer County - NJ, PSG of Morris County - NJ, CIT - Short Hills, NJ, Innovative Networking Professionals (INP), Philadelphia Diversity Job Fairs, and regional Chamber of Commerce forums. Ed has been a keynote speaker at Wharton University's annual Alumni forum, Penn State Alumni, University of Penn Alumni, University of DE, PACD, VOCA Center in NYC, writes for national career blogs and is a frequent guest on radio, podcasts, and cable TV.

Ed has 30 years of experience, from working at multi-billion-dollar global firms to leading-edge technology start-ups. He also founded several small businesses.

Panelists

Lynn Perry Wooten
Lynn Perry Wooten, a seasoned academic and an expert on organizational development and transformation, is the ninth president of Simmons University. She is the first African American to lead the University. Specializing in crisis leadership, diversity and inclusion, and positive leadership, Dr. Wooten is an innovative leader and prolific author and presenter. Dr. Wooten holds a bachelor’s degree from North Carolina A&T State University, where she was valedictorian; an MBA from Duke University’s Fuqua School of Business; and a doctorate from the University of Michigan. In addition, she received a Certificate in Advanced Educational Leadership from the Harvard University Graduate School of Education. She is the author of nearly 30 journal articles, more than 15 book chapters and four books. Beyond all her accomplishments, Dr. Wooten currently serves on the Greater Boston Chamber of Commerce Board of Directors, the Boston Public Library Board of Trustees, the Beth Israel Deaconess Medical Center Trustee Advisory Board, the JFK Library Foundation Board of Advisors, the Fenway Alliance Board of Directors, The George School Board of Trustees, the MASCO Board of Directors, and the GBH Board of Trustees.

Richard Levick
Richard Levick, Esq. is Chairman & CEO of LEVICK, representing countries and companies in the highest-stakes global communications matters. Mr. Levick has been honored multiple times on the prestigious list of “The 100 Most Influential People in the Boardroom” and has been named to multiple professional Halls of Fame for lifetime achievement. He is the co-author of four books and is a regular commentator on television and in print. Richard hosts the daily podcast for the Corporate Counsel Business Journal which draws the highest profile guests from former U.S. Attorneys General to former legal counsels to U.S. presidents.

Carey Dearnley
Carey Dearnley is a Senior Consultant at Local Wisdom, and is positioned as an Executive and Sales Communication Leader at Janssen Pharmaceutical. She is responsible for driving the organization’s strategic narrative, town halls, senior leader communications, special projects, and change management. In her two decades of experience, Carey has worked as a press secretary on Capitol Hill and in various agency and in-house roles, where she has been a strategic partner to leaders on crisis and issues management, executive positioning, change management, employee engagement, thought leadership and brand strategy and reputation.

David KIucsik
Corporate crises have characterized (some would say "plagued") David KIucsik’s professional life from his first job as a newspaper reporter, right thru his communications work for a global chemical company. He provides that unique perspective for clients, via his own Same Page consultancy on reputation risk, as well as Princeton Strategic Communications, a full-service agency.

Moderators

Rick Alcantara
Rick Alcantara is president of Rick Alcantara Consulting. He advises corporate, nonprofit and government clients on public relations, crisis communications, social media and digital marketing. He is president of IABC Philadelphia, past president and current director-at-large of PRSA Philadelphia, and a member of PRSA's Counselor's Academy.

Audra Hession
Audra is executive vice president of marketing and communications at OWL Services and founder and CEO of Unbridled Communications. She is also president of IABC New York Tristate.

By Diane Streleckis - Spurring people to act can feel like a daunting task for marketing communication professionals. But a dash of understanding about human behavior can make the task easier.

Philadelphia’s marketing communications organizations are coming together to host the ultimate MarComm Super Meetup.

Our September 15 webcast guests appeared in an interview today by The Philadelphia Tribune. They discussed the program and their soon-to-publish book on DEI and social justice communications. https://bit.ly/3QDIVcn 

IABC Heritage Region, the northeast region of IABC, supports IABC's mission by serving region members by providing guidance, support, and development opportunities for chapter leaders; fostering growth within the region; and serving as a communication conduit between members, chapters, and the IABC Executive Board. The IABC Heritage Region serves members in 17 U.S. states plus Washington, D.C.

The region covers Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C., and West Virginia.

It's time to make an investment in your professional self and IABC has the membership options to help you do it. Welcome to IABC's Member Month! A month-long promotion that allows you to take advantage of a 20% discount on International IABC membership.