Ricoh is looking for a Senior Manager of Public and Media Relations.
As a seasoned public relations professional, the Senior Manager, Public & Media Relations will develop and implement a comprehensive, integrated external communications strategy, focused on enhancing brand awareness and supporting the image and reputation of the company through innovative, proactive media outreach and thought leadership. Through demonstrated expertise and leadership, the Senior Manager, Public & Media Relations will build trust and strategic influence with C-suite executives and members of the media alike, while managing, inspiring, and developing the company's public relations team.
JOB DUTIES AND RESPONSIBILITIES
*Develop and execute of comprehensive public and media relations strategy that aligns with the company’s strategic direction, to elevate the company’s reputation and position the company as a market leader.
*Drive proactive thought leadership in earned and owned top-tier media channels, with a focus to healthcare, financial, and retail industries, to increase visibility and exposure and reinforce brand narrative.
*Anticipate emerging themes for strategic outreach, planning, and execution to shift perceptions of the Ricoh brand with a keen eye to the future.
*Cultivate and manage strategic relationships with external (media, influencers, customers, suppliers, etc.) and internal stakeholders.
*Manage crisis communications for North American region and collaborate with global counterparts to operationalize response plans with urgency.
*Provide external communications counsel to senior management.
*Represent the company to the press and public by as a primary corporate spokesperson; field and direct responses to media-related inquiries.
*Sustain and enhance the company's reputation by effectively managing reputation risk issues to minimize its impact on business success and build public trust.
*Identify, analyze, and appropriately respond to trends and issues that present current or potential risks and opportunities for the company.
*Lead speaker’s bureau program, inclusive of executive and subject matter expert opportunities, with focus to proactive placement to help shape and reinforce brand perceptions.
*Collaborate with and advise business leaders and cross-functional partners on creative, proactive media relations campaigns and pitches in line with go-to-market strategies.
*Partner across Marketing and related business functions to develop fresh messaging and maximize utilization of PR content and programs.
*Craft, review, and edit accurate and timely messages reflective of the company’s position.
*Lead, coach, motivate, and develop external communications team to drive strategic value, productivity, and overall effectiveness.
*Manage relationship with PR agency, providing clear strategic direction and guidance for execution.
*Perform other duties as assigned
Location: Exton, Pennsylvania
QUALIFICATIONS (Education, Experience, and Certifications)
*Bachelor’s degree required (Journalism, Communications, Marketing, or related preferred), Master’s degree preferred.
*Minimum 7+ years relevant work experience required, including both agency and corporate environments.
*Experience leading a team as well as managing agency partners.
*Proven track record of working collaboratively across matrixed organizations.
*Strong relationships with mainstream as well as industry media outlets.
*Strong copywriting and editing skills, with the ability to articulate complex issues in a clear and concise manner.
*Demonstrated experience managing and executing across multiple communication channels and media.
*Metrics-driven and results-oriented with demonstrated analytical skills.
*Willing and able to adjust to changing demands and shifting priorities.
*Skilled at developing strategic communications plans as well as managing tactical execution.
*Strong relationships with advertising, business, and media trade press with a proven ability to foster trusting press relationships.
*Communicate clearly and concisely, both orally and in writing.
*Demonstrate strong interpersonal skills and keen attention to detail.
*Demonstrate organizational and time management skills.
*Multi-task in a fast-paced environment with a sense of urgency.
*Proactive, highly motivated, forward-thinker.
*Demonstrate a high level of ethics and integrity in handling all communications matters.
*Strong PC skills including knowledge of Microsoft Office and Office 365 (Word, Excel, PowerPoint, SharePoint, OneDrive, Teams) required.