Leaders make an impact, and they wield influence. People listen to what they say, respect them, and follow their instructions. They control resources, shape situations and control outcomes. In other words, they have power.

As communicators, we’re used to supporting, equipping, and enabling leaders in our organizations. Our job is to make them look good – and become even more influential. But are we selling ourselves short in the process?

As communications professionals, we don’t always feel powerful. Many communications colleagues over the years have observed that we often don’t get the respect our expertise deserves, or the resources we need to do our job effectively.

In our 60-minute online session on February 22^nd, we’ll look at how we can change this.

• First of all, we’ll take a quick look at the theory and what academic research tells us about leadership. What makes someone a leader? Why are some people influential and others not? What is it about them that makes other people want to like them, trust them, listen to them, and do what they say?
• Second, we’ll look at leadership “presence”. The good news is that there are several core components of leadership. We’ll break these down into areas you can work on, and tangible things you can do to convey a greater sense of power with your colleagues and stakeholders.
• Finally, I’ll share a framework that will help you to put these learnings into practice over the next three months.
• We’ll also have time throughout the session for Q&A.

As a result, you’ll leave the session understanding exactly what you need to do to become more influential and make a greater impact in your organization.

February 22, 2023
Noon - 1:00 p.m. ET

About the presenter

Kathryn Kneller has 15 years of experience helping senior leaders to communicate more effectively at some of the world’s biggest companies.

Since 2008, Kathryn has held communications leadership roles with clients including HSBC, AstraZeneca, Unilever and Shell, working as an independent consultant since 2013.   

Alongside this work, she also runs Internal Comms Mastery - a training and coaching service that helps communications professionals to do great work, make an impact and build brilliant careers. 

She holds a bachelor's degree in English Literature and History from Cambridge University, and speaks French, German and Spanish She holds a post-graduate diploma in Japanese from Nihon University in Tokyo.