Co-sponsored with IABC D.C. Metro

AI is changing our comms strategies - ready or not. But how do you know what’s real, what’s hype, and what's coming next? Join us for this practical, interactive masterclass and learn how to integrate AI forecasting into your communication planning strategically. You'll map out future risks with proven, simple visual frameworks, leverage AI-powered research to pinpoint exactly what matters to your key stakeholders, and test new messages to uncover hidden problems and golden opportunities - before you ever hit “send” or "publish."  You'll walk away with a clear, one-page AI Messaging Playbook that captures your stakeholder insights, priority risks, and strategic next steps to keep your comms sharp, strategic, trusted, and ahead of predictable pitfalls. You'll also walk away knowing how to:

• Map and forecast the most important AI trends affecting your organization
• Leverage powerful AI research tools to uncover exactly what your audiences think, want, and worry about
• Build vivid, accurate stakeholder personas that spotlight communication risks and opportunities
• Quickly test ideas and messages against stakeholder personas to ensure your communications resonate AI won’t wait - and neither should your communication strategy. Sign up today to get the clarity, tools, and confidence you need to stay ahead.

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AI won't wait - and neither should your communication strategy. Sign up today to get the clarity, tools and confidence you need to stay ahead.

About Rebecca Bultsma, AI Trainer, Speaker, and Consultant

As an internationally accredited communications professional and sought-after AI trainer, speaker, and consultant, Rebecca focuses on empowering communicators to integrate AI into their workflows confidently and ethically. She brings over 16 years of strategic communication and public relations experience to her work, having led communication strategies for diverse audiences in the K-12 education sector in Canada. Her extensive knowledge of AI is grounded in two years of dedicated research and practical application across various industries, and she is currently deepening her understanding of ethical AI principles with a Masters degree in Data and Artificial Intelligence Ethics at the University of Edinburgh.

Rebecca is known for her contagious enthusiasm and ability to draw on her extensive professional communications experience to bridge the gap between complex concepts and practical applications and make AI accessible, engaging, and relevant for every audience. Passionate about human-AI collaboration and ethical AI adoption, she is adamant that successful communication in the age of AI is about empowering people to leverage technology to connect more authentically, build stronger relationships, and create a lasting impact.

Outside of her work, Rebecca is a devoted wife to her high school sweetheart, mother of four college students, and Frenchie mom, proving that it IS possible to chase big dreams, raise a family, and still find time for mountain hikes—all while navigating the ever-evolving world of AI.